Lincoln Financial Distributors Builds Data-Driven Strategies with SPSS Predictive Analytics

Business Wire, Feb 25, 2008

CHICAGO -- Lincoln Financial Distributors, Inc., the wholesale distribution and marketing arm of Lincoln Financial Group (NYSE: LNC), has selected market-leading Predictive Analytics software from SPSS Inc. (Nasdaq: SPSS) to help gain a deeper understanding of its financial intermediary customer base and use that knowledge to develop more effective sales and marketing campaigns.

Lincoln Financial Distributors sells Lincoln-manufactured variable and fixed annuities, life insurance, long-term care insurance, and investment management products through third-party financial intermediaries. As the premier wholesale distribution company in retail financial services, Lincoln Financial Distributors is building data-driven strategies to better understand its financial intermediary customers, and optimize the acquisition, development, and retention of its customers through Predictive Analytics.

Lincoln Financial Distributors selected SPSS Predictive Analytics to segment and understand its customer base, and to implement actions that can help to increase retention. Using SPSS' software and careful analysis, the organization will be able to reach out to customers to strengthen relationships and create long-term loyalty.

"SPSS Predictive Analytics enables our organization to interact more effectively with our customers, since we're able to identify which interactions are most valuable to them," said Matt Wroblewski, director of marketing research at Lincoln Financial Distributors. "SPSS software created a significant change in the way Lincoln Financial views and uses its data. We're able to use data and analytics to make smarter and more strategic decisions that are directly tied to our business goals."

Lincoln Financial Distributors also plans to use SPSS to build predictive models for financial intermediary acquisition, up-sell and cross-sell opportunities. The organization will be able to build analytics into their acquisition processes to target the right intermediaries with the right financial products at the right rates.

Jack Noonan, SPSS chairman, president and CEO, said, "SPSS Predictive Analytics helps leading financial firms, such as Lincoln Financial, add sophisticated analytics to their operations and align themselves around their most valuable asset - their customers. With SPSS Predictive Analytics, customers in any industry are able to maximize customer value by transforming data into important insight."

Twenty of the top 25 global banks use SPSS for customer segmentation, customer acquisition, customer growth, risk management and fraud detection.

About Lincoln Financial Group

Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. With headquarters in Philadelphia, the companies of Lincoln Financial Group had assets under management of $237 billion as of December 31, 2007. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life and disability insurance; 401(k) and 403(b) plans; savings plans; mutual funds; managed accounts; institutional investments; and comprehensive financial planning and advisory services. Affiliates also include: Delaware Investments, the marketing name for Delaware Management Holdings, Inc. and its subsidiaries, and Lincoln UK. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit www.LincolnFinancial.com.

About SPSS Inc.

SPSS Inc. (Nasdaq: SPSS) is a leading global provider of predictive analytics software and solutions. The company's predictive analytics technology improves business processes by giving organizations forward visibility for decisions made every day. By incorporating predictive analytics into their daily operations, organizations become Predictive Enterprises -- able to direct and automate decisions to meet business goals and achieve a measurable competitive advantage. More than 250,000 public sector, academic and commercial customers rely on SPSS technology to help increase revenue, reduce costs and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For more information, please visit www.spss.com.