Chumby Industries Debuts Its Innovative chumby™ Internet Device and Chumby™ Network

Business Wire, Feb 25, 2008

Company secures deals with leading content providers including: CBS, MTV Networks, MySpace, The Weather Channel Interactive, AOL's SHOUTcast and Scripps Networks to offer always-on personalized Internet broadcasts

SAN DIEGO -- Chumby Industries announced today the public launch of the chumby[TM], its much-anticipated compact consumer Internet device that enables people to receive a constant personalized broadcast of their favorite parts of the Web. The chumby device is currently available in the U.S. at www.chumby.com for $179.95 including shipping.

A little bigger than a coffee cup, the Wi-Fi connected chumby provides people with a fun, hassle-free way to enjoy what they want most out of the Internet at a glance and wake up to thousands of different streaming Internet radio stations, custom "alarm tones," videos and more. With a large and growing base of content from the Internet, including the latest news, weather and entertainment, as well as the ability to share photos, widgets and e-cards with family and friends, the chumby is one of the most versatile and lifestyle-friendly Internet enabled devices on the market today.

The company also announced that CBS, MTV Networks, MySpace, The Weather Channel Interactive, AOL's SHOUTcast and Scripps Networks will offer compelling content through the Chumby[TM] Network, a dynamic and rapidly expanding open pipeline of user created and sponsor-supported commercial widget applications.

ABOUT THE PARTNER CONTENT

CBS programming will provide the Chumby Network with up-to-date CBS news, CBS sports and entertainment buzz from Entertainment Tonight and more, as well as video widgets of the Late Show with David Letterman, Big Brother, The Early Show, Wallstrip and college basketball games.

"We are excited to provide a range of CBS content to the Chumby launch community," said George Schweitzer, president, CBS marketing group. "This unique device is a great new platform and an imaginative and friendly interface. And you can't spell chumbys without C-B-S!"

MTV Networks will feature the latest music, movie and game news from MTV and VH1, interactive Babealizer photos from Spike.com and an animated SpongeBob SquarePants character widget from Nickelodeon.

"Across every demographic we serve, our fans want to connect with our brands through devices and platforms that are fun, engaging and relevant to their lifestyles," said Greg Clayman, executive vice president, digital distribution and business development, MTV Networks. "With its innovative design and open technology, the chumby device is a great fit for the sensibility of our brands and the growing variety of ways our audience interact with our content."

MySpace will enable chumby users to stay connected and interact with their MySpace friends. Its widget supports interactions with users' photos, friend requests, messages, comments, blogs, bulletins and much more. Users will also be able to view their friends' profiles and send messages straight from the chumby.

"MySpace on chumby has created yet another way for our users to stay connected wherever they are," said Brandon Lucas, senior director of mobile business development for MySpace. "We're excited about how much of the desktop experience we've been able to bring to this robust, interactive widget."

The Weather Channel Interactive will offer up-to-date custom local weather conditions, forecasts and radar images from weather.com.

"At The Weather Channel Interactive we are constantly seeking new platforms that allow us to seamlessly deliver weather information to people on their own terms, so they have the information at their fingertips when they are planning their day," said Joe Fiveash, executive vice president and general manager of The Weather Channel Interactive. "Delivering forecasts and current conditions from weather.com through a device as personal and customizable as the chumby is a perfect fit for us."

AOL will provide its SHOUTcast service and allow chumby owners to tune in to over twenty thousand free online radio stations from DJs and broadcasters around the world.

"We're pleased to provide the Chumby user with unparalleled access to radio stations and programming from around the world via SHOUTcast," said Lisa Namerow, general manager, AOL Radio and SHOUTcast.

Scripps Networks will offer a widget from its popular Food Network. The Food Network widget will present users with a variety of tantalizing, tasty recipes from the experts at the Food Network Kitchens - served fresh to your chumby daily.

"Food Network fans can use their chumby to get recipes from the famous Food Network Kitchens that can be used right where they need them most - in their kitchen or even by their grill," said Doug Hurst, senior vice president and general manager of non-linear distribution for Scripps Networks, parent company of Food Network. "As the leaders in lifestyle media, we continue to create new ways to deliver our content - like the fun, bite-size format the chumby offers - to best serve our audience's current digital lifestyle."