Atomic Public Relations Wins Hotwire PR Review

Business Wire, Feb 26, 2008

Additional New Atomic Clients Include Vurv, Method, ThePoint.com and Animoto

PR Agency to Provide Mix of Media Services From Classical PR to SEO, SEM and Digital Video

SAN FRANCISCO -- Atomic Public Relations (www.atomicpr.com), the leading source for alternative PR energy, today announced it has been selected as PR agency of record for leading discount travel website Hotwire, along with high tech companies Vurv, Method, The Point, and Animoto. The new accounts represent a range of companies from established brands to rising start-ups in travel, on-demand talent management, branding and design, community activism, and digital video entertainment. Atomic will provide communications strategy, classical PR services in print, broadcast, and online media -- plus related SEO, SEM, and digital video production. New clients include:

* Hotwire (hotwire.com) - the leading discount travel website

* Vurv (vurv.com) - on-demand talent management software. Atomic will serve as lead global PR agency

* Method (method.com) - a branding and communications agency that helps business leaders harness the competitive power of design

* The Point (thepoint.com) - a social networking platform joining people together to create action and problem-solve, securing the safety in numbers necessary to make things happen.

* Animoto - personalized web video and music video creators, using patent-pending Cinematic Artificial Intelligence technology and high-end motion design.

"We talked with a number of top PR agencies, and Atomic Public Relations' mix of traditional and new media thinking was the most progressive in the field," said Cheryl Law, VP of Marketing, Hotwire. "They're a great fit for Hotwire."

"Atomic PR's blend of classical PR skills, SEO/SEM and video PR services stood out from the pack of agencies," said Kevin Murasco, CMO, Vurv. "And Atomic's global resources matched up very well to Vurv's international needs."

"Like Method, Atomic PR understands the real value of brand-building in this multi-touch business world," said Robbie Vann-Adibe', co-CEO, Method. "And Atomic's blend of traditional and new media capabilities, along with their own analytic technology for strategic planning and performance measurement is a good fit for us."

About Atomic Public Relations

Alternative PR energy

Atomic Public Relations has deep experience with top brands in technology, consumer tech and digital entertainment; classical PR skills and relationships in broadcast, print media and the blogosphere; and leading edge capabilities in new media, digital video, SEO and SEM.

Then we bring some science. Visualization apps, analytics and efficient systems sharpen strategy, enhance creativity and drive better results. Usually 100% better or more, across numerous measures of PR goodness.

Atomic's clients span public companies like Verizon (NYSE:VZ), Infinera (NASDAQ:INFN) and Echelon (NASDAQ:ELON); fast growing mid-stage companies such as LinkedIn, Hotwire, and RealtyTrac; and exciting start-ups like Mint.com, BitTorrent and imeem.

Atomic has offices in San Francisco, Los Angeles and New York, along with strong network partnerships across Europe, Asia and Pacific. For more information, please visit www.atomicpr.com.