Dynamax Technologies Forges Strategic Marketing, Business Development Partnership with St. Clair Interactive Communications

Business Wire, Feb 27, 2008

Global Leader in Digital Signage Solutions to Collaborate with Toronto-Based In-Store Kiosk Systems Specialist to Jointly Deploy Out-of-Home Media Networks Worldwide

LAS VEGAS -- DIGITAL SIGNAGE EXPO 2008 - Dynamax Technologies Ltd., a global leader in digital signage solutions, today announced it has signed a strategic marketing and business development partnership with Toronto-based St. Clair Interactive Communications, Inc., a renowned designer, developer, and producer of interactive touch-screen, self-service transaction applications. The agreement was unveiled by its architects, Tom Nix, vice president and general manager of Dynamax, and Doug Peter, president of St. Clair, at Digital Signage Expo 2008 in Las Vegas, Nev.

At the two-day event, the two companies are showcasing their collective capabilities via a jointly-designed, interactive demonstration which highlights the complementary ways in-store digital signage and touch-screen kiosk systems can work seamlessly to effectively reach consumers and drive measurable retail sales. Digital Signage Expo is the largest international trade show and conference exclusively dedicated to digital signage, interactive solutions, and point-of-consumer media networks in retail, hospitality, financial, and public spaces.

Under the terms of the multi-year partnership, for which financial terms are not disclosed, Dynamax and St. Clair will jointly pursue select new business opportunities in the United States, Canada, and Europe that call for integrated, comprehensive software solutions to be deployed across retail clients' touch-screen, self-service kiosk networks, and their digital signage systems. Upon securing a new client engagement in accordance with the alliance's provisions, the two companies will collectively design, facilitate, and maintain the designated out-of-home network deployment, for which the requirements will vary depending on each customer's objectives, specifications, and technology infrastructure. Both firms will share in all revenues and recurring fees associated with each deal.

"As the retail sector continues to evolve technologically, and as marketing vehicles become more targeted and sophisticated to directly engage consumers, there is a significant revenue generation opportunity surrounding the integration of digital signage and in-store kiosk technologies in diverse retail settings," said Nix. "This strategic partnership strengthens Dynamax's value proposition and technology portfolio for North American retail accounts, and enables the company to more effectively manage the unique technology and business requirements of these rapidly-developing marketing channels. By joining forces, Dynamax and St. Clair can collectively offer retailers integrated world-leading, high-performance solutions that successfully bridge the worlds of digital signage and self-service touch screens, enrich their customers' in-store shopping experiences, and increase sell-through and store profitability."

"This agreement with Dynamax further accelerates St. Clair's momentum within the North American retail arena, and significantly enhances its ability to develop and deliver more robust, multi-faceted in-store marketing solutions that are transforming the ways retailers interact with their target customers," said Peter. "Furthermore, the companies' combined efforts will dramatically reduce many of the operational and technical complexities associated with implementing such systems, and allow retail clients to focus on their primary objectives: increasing merchandise sales, while improving the in-store experience for all guests."

In addition, the partnership calls for Dynamax and St. Clair to collaborate on the development and execution of numerous cooperative marketing and communications initiatives, including media and analyst outreach and interviews; case study creation and distribution; sales and marketing collateral design; and joint exhibitions demonstrations, presentations, and speaking engagements at prominent industry trade shows and conferences in North America.

According to global market research and analysis firm Frost & Sullivan, the worldwide digital signage advertising market will increase from revenues of $574.1 million in 2006, to over $4 billion by 2012, with a compound annual growth rate (CAGR) of 38.3 percent. AMR Research, a research firm focused on the intersection of business processes with value chain and enterprise technologies, found that retailers increased in-store technology by nearly 14 percent in 2007. In total, stores spent over $34.5 billion last year on a wide range of technologies, including in-store kiosks, price-checking devices, self-service checkout stations, and electronic point-of-sale systems.

Dynamax, Dynamax Technologies, and POV, and their logos, are trademarks of Dynamax Technologies Ltd., or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.

About Dynamax Technologies Ltd.

Headquartered in the United Kingdom, with regional offices in New York, N.Y., Dynamax Technologies Ltd. is a global leader in digital signage software applications, and a leading designer of out-of-home communications networks for media content owners and distributors, retailers, government agencies, universities, and Fortune Global 500 corporations. Dynamax enables its clients to connect with core target audiences by eliminating many of the complexities associated with launching and maintaining digital signage networks. The company's flagship product, POV, reaches over 30 million consumers around the world each week by delivering customized and highly-targeted news, advertising, and informational content in real time to thousands of networked screens from a single location. Dynamax has strong partnerships with major digital signage, information technology, and audio/visual hardware vendors, and important customer relationships with top-tier retailers, content providers, and corporations. For more information, please visit http://www.dynamaxworld.com.