MCF Asset Management Appoints President, Chief Operating Officer and Director of Sales

Business Wire, Feb 27, 2008

SAN FRANCISCO -- MCF Asset Management, LLC, a subsidiary of MCF Corporation (NASDAQ: MERR), today announced that it has appointed Steven A. Ledger as its president and John D. Hiestand as its chief operating officer, and has hired James "Jay" Diamonon as director of sales.

"We are very pleased to have Steve Ledger overseeing our asset management business," stated Jon Merriman, chief executive officer of MCF Corporation. "Steve has an impeccable sense of the market, from the macro environment down to individual stock picks, possesses deep industry relationships which are especially critical in today's environment, and has a strong track record of managing and growing funds. John Hiestand will assume a greater operating role in asset management, in addition to his responsibilities as chief financial officer of MCF Corporation. Finally, we welcome Jay Diamonon to the team. Jay brings a great deal of experience in marketing asset management products and capital raising and will be an instrumental part of the future growth of the funds."

MCF Asset Management, LLC currently has approximately $60 million in assets under management across three hedge funds:

* MCF Voyager Fund: A long/short equity fund that invests primarily in the technology, communications and life sciences industries

* MCF Focus Fund: An event-driven special situations fund (previously Tamalpais Fund)

* MCF Navigator Fund: A small- and micro-cap, long-biased North American fund with a substantial percentage of private placements

Merriman continued: "Our funds have had strong investment performance since their inception three years ago, and now is an excellent time to introduce these investment products to qualified investors. As I have discussed in the past, our asset management business is critical to our growth plans and will help increase long-term shareholder value. I am confident that with this team in place we can further raise the profile of our absolute return funds and significantly increase our assets under management."

As president of MCF Asset Management, Steven Ledger oversees the expansion of product distribution to family offices, funds of funds, and institutional and high-net-worth investors. Ledger continues to oversee the MCF Focus Fund, a position he has held since joining the firm in 2006. Ledger has nearly 25 years experience in the securities industry with particular emphasis on portfolio management, research analysis and venture capital. In 1994, Ledger formed Storie Partners, LP, an investment partnership focused on the securities of emerging growth companies, where he grew assets under management to $185 million. Ledger started his career as a research analyst for the Fidelity Magellan Fund in 1983 before joining Kayne, Anderson Investment Management, Inc. as a portfolio manager.

John Hiestand focuses on client service, legal, accounting, operating, marketing and human resource infrastructure as chief operating officer and chief financial officer of MCF Asset Management. Hiestand joined MCF Corporation in 2002 and continues to serve as its chief financial officer.

Jay Diamonon oversees all of MCF Asset Management's sales, marketing and business development activities and is tasked with further raising the funds' assets under management. He brings more than 20 years of financial and business development experience to the firm. Most notably, Diamonon was vice president of development for an emerging hedge fund, which grew three-fold. He gained experience at Continental Airlines, where he helped with the airline's restructuring and turnaround efforts as a director of finance.

About MCF Asset Management, LLC

MCF Asset Management, LLC, a wholly owned subsidiary of MCF Corporation (NASDAQ: MERR), manages absolute return investment products for institutional and high-net worth clients. MCF Asset Management, LLC creates unique long-term structures both for specific investments and funds and strives to generate superior investment returns in varying market environments.

About MCF Corporation

MCF Corporation (NASDAQ: MERR) is a financial services holding company that provides investment research, capital markets services, corporate and venture services, investment banking, asset management and primary research through its operating subsidiaries, Merriman Curhan Ford & Co., MCF Asset Management, LLC and Panel Intelligence, LLC. MCF is focused on providing a full range of specialized and integrated services to institutional investors and corporate clients.

Note to Investors

This press release contains certain forward-looking statements based on our current expectations, forecasts and assumptions that involve risks and uncertainties. Forward-looking statements in this release are based on information available to us as of the date hereof. Our actual results may differ materially from those stated or implied in such forward-looking statements, due to risks and uncertainties associated with our business, which include the risk factors disclosed in our Annual Report on Form 10-K filed on February 12, 2008. Forward-looking statements include statements regarding our expectations, beliefs, intentions or strategies regarding the future and can be identified by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. We assume no obligation to update the information included in this press release, whether as a result of new information, future events or otherwise. The Form 10-K filed on February 12, 2008, together with this press release and the financial information contained herein, is available on our website by going to www.mcfco.com and clicking on "Investor Relations."