Datacard Group Reaches Historic Milestone for Desktop Instant Issuance System

Business Wire, Feb 27, 2008

150i system simplifies the issuance of financial cards, providing consumers immediate purchasing power

MINNETONKA, Minn. -- Datacard Group today announced the company recently shipped its 10,000th Datacard([R]) 150i card personalization system, a desktop instant issuance system that embosses preprinted ATM, debit and credit cards in minutes. This productive system is ideal for banks, credit unions and retailers that want to offer new card products, increase revenue and strengthen customer loyalty.

"Datacard Group introduced instant issuance," said Connell Smith, vice president of desktop solutions for Datacard Group. "It has made a huge impact on customer satisfaction and lowered the risk of lost cards. No other company has installed as many instant payment card solutions. The long lifespan of the 150i system represents Datacard Group's consistent commitment to the instant issuance market."

The 150i system offers a variety of personalization features including a new smart card coupler option that enables financial card issuers to offer ready-to-use contact or contactless payment cards. These popular and convenient cards give consumers immediate purchasing power. Additional upgrades to the 150i system include an improved embossing module that increases reliability and an enhanced card path that streamlines production.

"Very few products demonstrate this kind of longevity," said Smith. "This is a proven and successful card personalization system that has filled an important niche in the desktop embossing market for more than a decade. It would not have reached this milestone without continuously meeting customer needs for card quality, reliability and affordability."

Datacard Group offers the world's best-selling secure ID and card personalization solutions. The company's portfolio includes systems for high-volume card issuance, card delivery and fulfillment, secure ID issuance and passport production, plus extensive service and supply offerings. Datacard Group serves customers in more than 120 countries. Stay current with Datacard Group news - subscribe today!! (www.datacard.com)