The Carphone Warehouse to Implement RedPrairie's Execution Management to Increase Profit Margins

Business Wire, Feb 28, 2008

Mobile phone retailer will improve visibility into store level compliance and streamline communications

MILWAUKEE -- RedPrairie Corporation, a world leading consumer driven optimization company, announced today that The Carphone Warehouse is implementing RedPrairie's Execution Management application to gain a single, chain-wide window into all aspects of store operations, including marketing, merchandising and promotions. The mobile phone and services retailer operates 2,400 stores under The Carphone Warehouse banner in the UK, The Phone House in European markets and in the US market with partner Best Buy.

RedPrairie's Execution Management will help The Carphone Warehouse improve visibility into store level compliance, streamline communication and gain strong financial benefit through:

* Reducing unnecessary headquarter to store communications.

* Increasing vendor marketing sponsorship through better in-store compliance.

* Increasing management visibility into store level activities for improved accountability.

* Delivering "just-in-time" store associate training for improved product knowledge.

* Automating planning, scheduling and execution of complex projects across the chain.

"The Carphone Warehouse is focused on delivering an excellent customer experience across our brands," said Anthony Catterson, Managing Director UK Retail. "During a rigorous trial, RedPrairie's solution improved our efficiencies by helping us be more streamlined and consistent with our communication between headquarters and the stores. With better prioritization of store projects, our stores can better deliver on our value proposition to the customer and to our bottom line."

"The Carphone Warehouse chose the on-demand hosted option of RedPrairie's Execution Management solution. The hosted option will accelerate their implementation from months to weeks at reduced capital expense to their IT department," said Noel Goggin, Vice President and General Manager, Execution Management, for RedPrairie.

RedPrairie's Execution Management application is high performance, web-based software that dramatically improves retailers' ability to design, execute, and monitor processes and programs that are executed in stores.

About The Carphone Warehouse

The Carphone Warehouse is the largest independent mobile phone retailer in the world, with 2,400 stores operating across eleven markets. The company is committed to offering impartial and expert advice on the widest range of the latest products, plus unbeatable aftersales care. For more information, visit www.carphonewarehouse.com or call The Carphone Warehouse Direct Sales on 0800 925 925.

About RedPrairie Corporation

RedPrairie is a world leading consumer driven optimization company. Built on an advanced Service Oriented Architecture (SOA) developed over the past 15 years, the RedPrairie integrated suite of solutions offers on-demand capabilities to over 32,000 sites worldwide for many of the world's largest companies.

RedPrairie's E(2)e[TM] solutions synchronize people and products throughout the customer buying cycle to ensure goods reach the right place at the right time. At the point of sale, this means consumers have access to desired products and that the store is staffed with the right people to help them make their purchases. In the production cycle, it means suppliers and manufacturers time and synchronize shipments and production based on demand signals from the retailer. And in the back room of the store, it means having the least amount of inventory, solving the "last yard" problem of the retail supply chain.

With 20 global service sites and standard service methods that have been validated over the last 30 years, RedPrairie provides unparalleled service and support. For additional information, call 1.877.733.7724, or access www.RedPrairie.com.

RedPrairie is a registered trademark of RedPrairie Corporation.

E2e is a trademark of RedPrairie Corporation.

(c) 2008 RedPrairie Corporation. All Rights Reserved.