iBloks Video Messenger™ Premiers Advertising Widget with Fox Home Entertainment and Windows Live Messenger

Business Wire, Feb 28, 2008

Now Over 300,000,000 People can IM Videos and Watch Them Simultaneously with Windows Live Messenger and iBloks 3D Ad Technology Platform

SAN FRANCISCO -- iBloks, Live in 3D, today announced it has developed on top of Microsoft's Windows Live platform to launch iBloks Video Messenger[TM] so that people everywhere can IM and watch videos together while logged into Windows Live Messenger. The widget is designed to connect online video enthusiasts and instant messenger customers by integrating video viewing and communication offering to allow people worldwide to view videos together at the same time and share comments with each other with instant messenger. This innovative advertising and consumer widget automates the sharing and watching videos and eliminates any delays from sharing via email. Fox Home Entertainment will be premiering this widget with movie content from their extensive library including content from Alien Versus Predator Requiem. Go to http://www.ibloks.com/Videomessenger to learn more.

"Premiering iBloks Video Messenger[TM] widget that includes access to over 300,000,000 Windows Live Messenger consumers unleashes a powerful widget that enables our fans to easily IM each other and watch videos together. By making their lives more interesting and providing convenient access to amazing content from films like Alien Versus Predator Requiem we are delivering on our commitment to entertain and delight fans," said John Cosley, Director of Digital Marketing at Fox Home Entertainment.

"The iBloks Video Messenger[TM] widget and advertising vehicle will be launched with movie content provided by Fox Home Entertainment. Windows Live services help increase iBloks' reach to over 300,000,000 instant messenger consumers worldwide. We are honored to be one of the first companies to get the opportunity to develop such an exciting customer experience breakthrough with Microsoft and Fox," said Julia Miller, iBloks President and Chief Executive Officer.

"Microsoft is pleased to be working with innovative companies like iBloks to expand the range of applications and websites taking advantage of Windows Live platform services to deliver compelling and engaging experiences to millions of consumers. Today's announcement recognizes that services such as iBloks Video Messenger widget can offer compelling new video experiences for consumers," worldwide said John Richards, director of Windows Live platform at Microsoft Corp.

iBloks Video Messenger[TM] can be deployed on a web page, as a video ad or as a gadget on places like FaceBook, Google, Windows Live Spaces and other social network sites. This development leverages iBloks selection as a Microsoft Startup Accelerator partner. Companies are selected to join the program based on their innovation, marketability, growth potential, funding, platform decision and strategic importance to Microsoft. Partner companies receive customized engagement plans designed to support their software development and increase market visibility.

The Microsoft Emerging Business Team evaluates hundreds of technology startups each year to identify those with the strongest potential to succeed in the market, shape the industry's future, and enhance the overall value of Microsoft products and services for customers. iBloks is part of the Microsoft Startup Accelerator Program, which shines the spotlight on some of the most promising startups and provides good examples of how startups can work successfully with Microsoft.

About iBloks

iBloks' mission is to revolutionize advertising and consumer interactivity on the web with a 3D unified advertising platform. iBloks works with advertising networks to deliver rich immersive experiences. For additional information, please visit iBloks at: http://www.ibloks.com.

Live in 3D(TM) is a trademark of iBloks. The additional names of actual companies and products mentioned herein may be the trademarks of their respective owners.