Hacker Group Presents Tested Ways to Increase Branded Direct Response

Business Wire, Feb 29, 2008

Lead Generation Techniques to be Showcased at DMA Business-to-Business Conference

BELLEVUE, Wash. -- Hacker Group, one of the largest direct marketing advertising agencies in the West, today announced agency Copy Chief Paul Ford will showcase innovative tools and techniques that increase the results of business-to-business direct response marketing. The presentation, What to do When Lead Generation Stops Working, will be presented Wednesday, March 5th, at 3:15 p.m., during the Direct Marketing Association's Business-to-Business Conference at the Rosen Centre Hotel in Orlando, Florida.

Ford sees a common thread in the problems many b-to-b marketers face. "Although most marketers pay lip service to brand integration, the truth is many get off track by shooting for short-term goals whenever the difficult job of branding looks like it may not be worthwhile," according to Ford. He adds, "In the long run, you're not going to be as successful if you don't build your brand -- which starts with an effective marketing program." Ford's session will walk attendees through the issues, challenges and opportunities in CRM, mail, interactive and other marketing channels based on his business-to-business and consumer-tested experience with Hacker Group clients.

About Hacker Group

Hacker Group is a full-service direct marketing agency specializing in performance-based direct marketing programs for b-to-b and consumer clients, including AT&T, AAA, Hilton Hotels, Microsoft, Xerox and others. Using innovative testing methodologies and lead management services, the company has built a reputation for delivering high-value marketing programs that offer a measurable return on investment while driving acquisition and customer retention sales. For more information, visit www.hackergroup.com.