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Intellidyn Wins Gold for Lead Incubation in MarketingSherpa's 3rd Annual Email Marketing Awards

Business Wire, Feb 29, 2008

Highly-Effective One-to-One Email Marketing Solution Builds Relevant, Personalized Relationships That Convert Previously Overlooked Prospects into Funded Loans

BOSTON -- Intellidyn[TM] Corporation (www.intellidyn.com) has received a Gold Award for the "Best Automated Series (Auto Responder) (Consumer)" in MarketingSherpa's 3rd Annual Email Marketing Awards ceremony held at the MarketingSherpa Email Summit '08 in Miami. The award lauded Intellidyn for its innovative Lead Incubation email marketing solutions that the company created for a number of consumer banking institutions. Intellidyn's Lead Incubation business marketing solutions help lenders cultivate prospects over time by utilizing personalized, relationship-building emails that convert previously overlooked prospects into funded loans once they are in market and ready to transact.

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"A big congratulations to all the winners! This year's Email Marketing Awards recognized campaigns with well thought out strategies, effective implementation and outstanding results," said Jeanne Hopkins, Chief Marketing Officer, MECLABS Group. "This year's contest was highly competitive. We received over 300 high quality entries, more than twice the number of last year's award program."

Intellidyn CEO, Peter Harvey, said, "Today, no lead dependent, consumer-facing company can afford to let leads just die on the vine. Intellidyn is honored to receive the gold award from MarketingSherpa alongside companies such as Circuit City, Dell, IBM, Kolbe Corp., Logitech, Meredith Corporation, Motorola and VMWare, to be recognized for our Lead Incubation email marketing solutions that enable our clients to build a unique, personalized relationship with each of their prospects. This award program lauds campaigns that work successfully in the real world, and it is exciting to be recognized for our innovative marketing solutions by our peers.

"Many companies are now discovering that email Lead Incubation is an ideal way to stay in front of qualified prospects that typically may have fallen away," said Harvey. "It is an especially effective tool for retaining and closing leads requiring a longer or more complex sales or conversion cycle."

MarketingSherpa Email Summit '08, attended by approximately 800 email marketers, featured real-world email marketing case studies, the latest email marketing research, and presentations from leading email marketers.

For more information on Intellidyn's Lead Incubation solution, contact Intellidyn at: 866-773-5756, ext. 104, email to sales@intellidyn.com, or on the Web at: www.intellidyn.com.

About Intellidyn

Founded in 1998, Intellidyn has compiled the nation's most comprehensive and up-to-date transaction, credit, demographic and behavioral databases, and provides the most in-depth, "atomic" level of data management, analytic services, list services, database marketing and strategic services available today. Sophisticated marketers in banking, collections, insurance, lending, member/donor, travel, wireless and other industries utilize Intellidyn's data and marketing products and services to boost campaign performance and ROI. A TNS alliance partner, Intellidyn is headquartered in Boston and has satellite offices in New York and around the nation to support its rapidly expanding national client base. For more information, visit www.intellidyn.com.

Intellidyn is a registered trademark of Intellidyn Corporation. All other trademarks mentioned herein are property of their respective companies.

Business Services Industry

Intellidyn Wins Gold for Lead Incubation in MarketingSherpa's 3rd Annual Email Marketing Awards

Business Wire, Feb 29, 2008

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