Breakfast from Heaven

Business Wire, Feb 4, 2008

500,000 JetBlue Airways Passengers Receive Free Breakfast with New PHILADELPHIA 1/3 Less Fat Soft Cream Cheese

GLENVIEW, Ill. -- With limited in-flight meal service on most major airlines and less time and options in the airport concourse, nearly four in ten passengers (37 percent) make less-healthful choices or skip breakfast altogether.1 To bring a little taste of heaven to air travelers around the country, new PHILADELPHIA 1/3 Less Fat Soft Cream Cheese is literally taking breakfast to new heights by providing free breakfast to 500,000 passengers aboard select JetBlue flights during the next month.

Passengers will enjoy a delicious breakfast at 35,000 feet that includes new PHILADELPHIA 1/3 Less Fat Soft Cream Cheese that has all the taste of regular cream cheese with less fat and fewer calories per serving. Passengers on select JetBlue flights from Chicago, Pittsburgh, Boston, New York City, Washington D.C., Oakland, Long Beach and Ft. Lauderdale may enjoy a delicious breakfast courtesy of PHILADELPHIA Cream Cheese during the month of February.

Delicious, Better-for-You Taste

The majority of Americans (52 percent) are more interested in reduced-fat foods compared to five years ago. But at the same time, nearly all Americans (94 percent) think the reduced-fat versions never, rarely or only sometimes live up to their original counterparts. New PHILADELPHIA 1/3 Less Fat offers cream cheese lovers a better-for-you option without sacrificing great taste. Now, Americans can enjoy all the taste of regular cream cheese with less fat and fewer calories per serving.

"We're increasingly finding that consumers look for a health benefit in their food, but don't want to sacrifice taste," said Ericka Gettman, Senior Brand Manager for PHILADELPHIA Cream Cheese. "That's why we're thrilled to introduce PHILADELPHIA 1/3 Less Fat that provides all the rich and creamy taste of regular PHILLY cream cheese with less fat and fewer calories per serving."

Tasting is Believing

Nearly two-thirds (62 percent) of Americans feel they'd have to taste a better-for-you product to believe it's as good as the original, so PHILADELPHIA decided to put their new better-for-you option to the test. In a recent blind taste test, respondents agreed that new PHILADELPHIA 1/3 Less Fat Soft Cream Cheese has all the rich and creamy taste as regular PHILADELPHIA Cream Cheese2 .

Easy to spread on bagels, toast, English muffins or on crackers for snacking, PHILADELPHIA 1/3 Less Fat Soft Cream Cheese comes in the following four varieties and can be found nationwide in your grocer's

dairy section:

* 1/3 Less Fat Plain

* 1/3 Less Fat Garden Vegetable

* 1/3 Less Fat Chive & Onion

* 1/3 Less Fat Strawberry

To learn more about PHILADELPHIA 1/3 Less Fat Soft Cream Cheese and other delicious cream cheese products from PHILADELPHIA, visit www.creamcheese.com.

About Kraft Foods

Kraft Foods is one of the world's largest food and beverage companies with annual revenues of more than $34 billion. For over 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including seven brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; PHILADELPHIA cream cheese; Post cereals; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor's 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's website at www.kraft.com.

About JetBlue Airways

New York-based JetBlue Airways has created a new airline category based on value, service and style. Known for its award-winning service and free TV as much as its low fares, JetBlue is now pleased to offer customers the most legroom throughout coach (based on average fleet-wide seat pitch for U.S. airlines). JetBlue introduced complimentary in-flight e-mail and instant messaging services on aircraft "BetaBlue," a first among U.S. domestic airlines. JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control. Visit www.jetblue.com/promise for details. JetBlue serves 53 cities with 550 daily flights. With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and an overnight stay is never required. For information or reservations call 1-800-JETBLUE (1-800-538-2583) or visit www.jetblue.com.

DIRECTV(r) service is not available on flights outside the continental United States; however, where applicable FOX InFlight(tm) is offered complimentary on these routes. FOX InFlight(tm) is a trademark of Twentieth Century Fox Film Corporation. JetBlue's in-flight entertainment service is provided by LiveTV, a wholly owned subsidiary of JetBlue.