Millennial Media Adds MLB.com to Fastest-Growing Mobile Advertising Network

Business Wire, Feb 5, 2008

BALTIMORE -- The mobile web has caught baseball fever. Millennial Media, the leading cross-platform mobile advertising company, today announced that MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, has become the latest top-tier content publisher to join its growing mobile advertising network platform. As the leader in delivering scalable mobile campaigns to targeted audiences, Millennial Media provides the best possible user experience to mobile web customers while generating the most value for brands and revenue for publishers such as MLB.com.

Through this agreement, marketers can easily reach, activate, and engage baseball enthusiasts who visit MLB.com's mobile website for complete coverage, including up-to-the-minute news, live scores, complete game schedules, player and team stats and more.

"Spring training is right around the corner, and the MLB.com mobile website will soon become an addiction for baseball's massive base of devoted fans who don't want to miss a pitch," said Paul Palmieri, president and CEO, Millennial Media. "We are delighted to be partnering with MLB.com to bring the advertising community an effective new way to tap in to this enthusiastic and engaged audience."

"MLB.com's mobile initiatives are increasingly important ways to ensure our fans can interact with the game wherever they are and with whatever device they carry," said Adam Ritter, vice president, wireless, MLB.com. "We look forward to being a part of Millennial Media's expansive advertising network and benefiting from its excellent advertiser relationships."

About Millennial Media

Millennial Media is the industry's leading mobile media networks company - leveraging its quality advertising networks and extensive reach of the lucrative "millennial" audience to define the mobile advertising industry. With Millennial Motion rich media for engaging user experiences, the MBrand network for targeted audiences across premium content and Decktrade[TM] for performance-driven campaigns, Millennial Media has the solution designed to meet any advertising need. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. For more information, please visit www.millennialmedia.com.