Avalara and Experlogix Partner to Provide Solution for Microsoft Dynamics CRM Customers

Business Wire, Feb 5, 2008

Partnership Delivers Fast, Cost-Effective and Comprehensive Quote, Orders and Sales Tax Solution for Businesses That use Microsoft Dynamics CRM

BAINBRIDGE ISLAND, Wash. -- Avalara (www.avalara.com), a leading provider of Web-hosted sales tax management services, and Experlogix (www.experlogix.com), the leading developer of Web-based sales and manufacturing configurator solutions for the Microsoft Dynamics[TM] platform, today announced that they are partnering to expand capabilities for businesses that use Microsoft Dynamics[TM] CRM. Experlogix, which was founded in 1997, is based in Santa Barbara, CA.

Experlogix's flagship offering, the Parametric Configurator, launches directly from screens within Microsoft Dynamics CRM, including Quote, Order and Service Contract, to prepare simple or complex engineered quotes, calculate shipping charges and illuminate selling opportunities. For companies that use the solution, the sales force - regardless of how remote or geographically dispersed - is never without current information due to the fact that saved configurations can be easily synchronized between Microsoft Outlook clients and the Microsoft Dynamics CRM server. Experlogix Configurator is available in a standard edition, which allows for the creation of custom formulas and lookup tables and a professional edition, which adds a powerful rule designer.

Avalara's role in the partnership is to enhance the solution with AvaTax[TM], which provides the ability to calculate and apply sales tax directly to the quote or order, saving considerable time and money by reducing the requirement for manual calculations and also dramatically reducing errors.

"The relationship we've built with Experlogix is a shining example of how two Microsoft ISV partners can offer customers their expertise, work together and ultimately deliver a stronger and more powerful solution," said Marshal Kushniruk, Avalara's executive vice president of customer experience and strategic accounts. "We are very pleased by the fact that this relationship has created a connection into the Microsoft Dynamics CRM community, bringing Avalara into a new market segment."

Experlogix said that partnering with Avalara was a strategic move to deliver better customer service. "We recognize the challenge that many of our clients face in determining sales taxes," said Jeff Holway, director, sales and marketing with Experlogix. "By embedding Avalara's AvaTax with our industry leading product configurator for Microsoft Dynamics CRM, we deliver, in real-time and completely seamlessly, a fast, cost-effective solution to resolve sales tax compliance needs for businesses that rely on Microsoft Dynamics CRM." Holway added that Experlogix plans to continue to find new ways to optimize the business potential for customers. "We are pleased to partner with Avalara to deliver a solution for Microsoft Dynamics CRM that combines powerful guided selling and pricing automation with sales tax compliance."

Customers are already enjoying the benefits of the partnership. "Determining sales tax for every quote used to be a time consuming, error-prone process for us," said Juan Cuerva, director of technical services with Instant InfoSystems, a leading provider of enterprise message management solutions. "Using AvaTax with the Experlogix Configurator for Microsoft Dynamics CRM provides us with an affordable, accurate and completely automated way to handle all our sales tax needs during the quote development process."

About Experlogix

Experlogix, founded in 1997, is the premier product configurator ISV dedicated to providing fully integrated quote and order automation solutions for Microsoft Dynamics CRM and Microsoft Dynamics[TM] GP. Built on ASP.Net 2.0 technology and available via the web or offline, Experlogix Configurators deliver the scalability and flexibility needed to handle virtually any complex quote and order requirement at a low total cost of ownership.

About Avalara

Headquartered on Bainbridge Island near Seattle, Washington, Avalara is changing the sales tax landscape by delivering innovative and affordable solutions to small and mid-sized businesses. Avalara's mission is to transform the sales tax compliance process by creating cost-effective, state-of-the-art solutions. Avalara does so through integrated, on demand, Web-based services that provide transparent transactions, accurate tax compliance, painless administration and effortless reporting.

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