New Acquisition Expands, Strengthens The Shamrock Companies, Inc. Promotional Products Division

Business Wire, Feb 5, 2008

CLEVELAND -- The Shamrock Companies, Inc., a marketing communications and project management company headquartered in Westlake, OH, expands further into the growing advertising specialties industry through the acquisition of Northeast Ohio's premiere high-end promotional products and incentive awards distributor. This strategic acquisition of the $3 million company both broadens and deepens The Shamrock Companies' ability to deliver full lifecycle marketing solutions to its clients.

"The undeniable market-based need to maintain brand consistency while increasing brand exposure through targeted and intelligent promotion makes this acquisition a strategic slam-dunk for our clients," espouses Bob Troop, owner and CEO of The Shamrock Companies. "Upscale name-brand incentives such as those we now represent will allow our clients to associate their brand with the likes of Bose, Rolex and Mont Blanc," he said.

In addition to such high-end manufacturers such as Bose, Rolex, and Mont Blanc, The Shamrock Companies will join forces with its new acquisition to introduce such lines as Apple, Bushnell, LG and TomTom to its already expansive client base. Promotional products offer value to companies in virtually all industries and markets by increasing brand exposure via incentive programs, basic promotions and new product introductions, at a cost that is far lower than conventional print or television advertising. Promotions involving high-end products can often include concept design and manufacture; event planning; on-site setup; and implementation of premiums for awards recognition events and incentive programs.

Since 1988, The Shamrock Companies has delivered more than 780,000 ASI certified promotional items to clients ranging from Fortune 500 companies to small, not-for-profit organizations. The ability to represent these premiere brands further expands the existing cadre of more than 3,500 ASI and PPAI approved manufacturers and suppliers aptly represented by The Shamrock Companies' nationwide sales force.

"This is a natural complement to the already diverse product and service offering for which Shamrock has become known," explains Tim Connor, President of The Shamrock Companies. "Between our ability to provide creative services, printed matter, data services, packaging, and fulfillment, this acquisition rounds out our ability to add value to our client's marketing communication efforts." He went on to exclaim, "We expect great things as a result of this acquisition!"

Established in 1982, The Shamrock Companies, Inc. is a $70 million marketing communications and project management firm headquartered in Westlake, OH with 23 locations throughout the United States. For more information, visit www.shamrockcompanies.net.