Experts Today Reveal New Approach to Managing High Data Volumes

Business Wire, Feb 6, 2008

New IT Mindset is Required for Handling Detailed Business Information, These Experts Say

PALO ALTO, Calif. -- Experts in handling business information in leading companies across America will today reveal a new IT approach to effectively managing the enormous volumes of data about their businesses. Speakers from Google, Intel, Harrah's, Cisco and Freescale will take part in the daylong Stanford Global Supply Chain Forum: "Unleashing the Business Value of the Data Driven Supply Chain." The forum is hosted by Stanford University and by forum member Teradata Corporation (NYSE: TDC), the enterprise data warehouse company.

While numerous studies, including a landmark study from IDC, have shown exponential growth in business data, they also show that many companies access only a small fraction of that information, while others make critical decisions based on gut instinct. The IDC study, "Taming Information Chaos," issued in November, puts business decision-making throughout the world at a critical crossroads, with business intelligence technology now an important component in differentiating between leading and average companies.

"People are familiar with the traditional software applications and with service oriented architecture, but these speakers know what it takes to really integrate large volumes of data across the enterprise. The infrastructure that will supply that data management is different than what is being done today. The size of the data, the integration for management of the data and the physical properties that connect it up and down the organization are new," said Stanford Consulting Professor Blake Johnson and co-moderator of the event.

Speakers today will tell how gaining detailed information, when integrated with the operations of the enterprise, are improving customer loyalty and satisfaction, providing early alerts to possible product defects, and taking cost out of supply chain operations.

"Currently, business works off a forecast, one that is usually wrong because it is based on limited data. The result is business doesn't know what it doesn't know, and this poses a great risk. We need to understand what we don't know," Johnson said.

Referring to the event speakers, Keith Henry, vice president for manufacturing, Global Industry Solutions at Teradata, said, "Fundamentally, the secret to the success of these companies is they have gained a single view of their enterprises, and they are adapting their decision making processes to be driven by their detailed business information."

The Stanford Global Supply Chain Management Forum is a leading research institute in partnership with industry and the School of Engineering and Graduate School of Business at Stanford University that advances the theory and practice of excellence in global supply chain management. Working with approximately 30 industrial organizations, the Forum is actively engaged with a broad cross-section of leading and emerging industries to identify, document, research, develop and disseminate best practices in a dynamic and increasingly global economic business environment. Read more about the Stanford Global Supply Chain Management Forum.

For more information and a copy of the Teradata-sponsored IDC white paper, Taming Information Chaos: A State of the Art Report on the Use of Business Intelligence for Decision Making, please visit www.teradata.com.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence through data warehousing and enterprise analytics. Teradata is in more than 60 countries and on the Web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.