BloomNet® "Florists for Forests" Enables Florists to Make a Positive Environmental Difference

Business Wire, Feb 6, 2008

CARLE PLACE, N.Y. -- BloomNet[R], a preferred wire service provider and single destination for products and services for retail Florists worldwide, and wholly-owned subsidiary of 1-800-FLOWERS.COM (NASDAQ: FLWS), has introduced a new program whereby BloomNet Professional Florists can make an important difference in the effort to protect and preserve the environment.

BloomNet Florists for Forests(SM) enables BloomNet Florists to assist in limiting paper consumption while simultaneously providing an opportunity to support global environmental conservation.

To take part in Florists for Forests, BloomNet Florists simply send an email to floristsforforests@bloomnet.net and request that they not be sent the quarterly printed BloomNet Directory by mail. As an environmentally-friendly alternative to the printed directory, BloomNet has created the floral industry's first and only "digital" Directory Online, which contains all the information included in the printed directory without the paper and provides BloomNet Florists with the convenience and ease of being able to find the best-qualified florist to fulfill their orders with just a click of their mouse. As part of the "Florists for Forests" program, BloomNet will make a donation to the American Forests not-for-profit organization to plant a tree on behalf of each BloomNet Florist who foregoes the printed Directory. Furthermore, BloomNet will match this donation and plant a second tree, thereby doubling the benefit to the environment.

"BloomNet is proud to play a role in preserving and sustaining vital natural resources for future generations," said Mark Nance, President of BloomNet. "We urge all BloomNet Professional Florists to join us in this effort, working together to 'turn over a new leaf' and lead environmental change throughout the floral industry."

To date, American Forests has planted over 25 million trees in more than 500 projects in every state and territory in America as well as 21 countries worldwide. These efforts will help keep the planet cool and offset the impact of global warming.

BloomNet Professional Florists who participate in Florists for Forests will receive a certificate and logo which they can display in their stores and on their websites. Participating BloomNet Florists will also be acknowledged in the BloomNet Directory and on the new MyBloomNet.net web portal.

For further information about BloomNet Florists for Forests or to become a BloomNet Professional Florist, call 1-866-BloomNet (1-866-256-6663) or visit us at www.mybloomnet.net.

About BloomNet[R]

BloomNet[R] is an international floral wire service provider offering quality products and diverse services to a select network of professional retail Florists who utilize BloomNet's resources to grow their businesses profitably. Professional Florists who are part of the BloomNet network can take advantage of several key benefits including higher profitability on wire orders, the highest published rebate in the industry with lower rebate qualifications, lower operating costs, lower membership costs and a complete suite of technology solutions. BloomNet has established and maintains the industry's most stringent business standards for participating Florists. BloomNet is a wholly-owned subsidiary of 1-800-FLOWERS.COM (NASDAQ: FLWS).