SOA Consortium Releases New Podcast Featuring Amit Sinha, VP, SAP on Business Case for Service Oriented Architecture

Business Wire, Feb 7, 2008

NEEDHAM, Mass. -- The Soa Consortium[TM] today announced that a podcast and slide deck of the presentation by Amit Sinha, VP of Portfolio Marketing, SAP, on "Business Case for Service Oriented Architecture - Business Network Transformation," recorded at the SOA Consortium meeting in San Francisco in December is now available. To access the podcast, visit http://www.soa-consortium.org/podcast-ca-as-pr.> In his presentation, Amit Sinha spoke of the challenges and opportunities in the 21st century business environment. As the pace of business change accelerates and businesses become increasingly connected, the ability to orchestrate processes across a business network is a new source of competitive advantage for companies. A transformation into dynamic and orchestrated business networks - in which each entity focuses on its key differentiation while collaborating with networked partners - delivers higher shared customer value, speed of innovation and cost advantages. Amit discussed the role of Enterprise SOA to enable this business imperative. According to Amit, Enterprise SOA provides a flexible architecture that lowers cost of change and simplifies integration and composition of processes across the business network.

Amit's presentation was based on information from 134 customer interviews and empirical analysis of 175 enterprise SOA roadmaps. Augmenting customer success stories from leading SOA practitioners such as Grainger, GISA, Burda, Endress Hauser and Valero, Amit shared common business driven paths to achieve SOA value. The paths discussed included using SOA for managing relationships, cost containment, business process innovation, product innovation, and entering new markets.

To hear all of the insights Amit presented, download the 43-minute podcast and accompanying slide presentation at http://www.soa-consortium.org/podcast-ca-as-pr.> The next SOA Consortium meeting is March 12-13, 2008 at the Hyatt Regency Crystal City Hotel. Organizations interested in joining the SOA Consortium and attending the meeting should visit the website, http://www.soa-consortium.org or email info@soa-consortium.org for more information.

About The SOA Consortium

The SOA Consortium is an advocacy group of end users, service providers and technology vendors committed to helping the Global 1000, major government agencies, and mid-market businesses successfully adopt Service Oriented Architecture (SOA) by 2010. SOA Consortium founding enterprise members include Fortune 200 companies in Financial Services, Travel, Manufacturing, Retail and Telecommunications. Sponsors are Cisco, IBM Corporation, SAP AG Sparx Systems and Sun Microsystems, Inc. Participants include Fortune 1000 corporations, major government agencies and non-governmental organizations. Any organization may join the SOA Consortium. The SOA Consortium is managed by the Object Management Group.

For more information, please visit http://www.soa-consortium.org/ or email info@soa-consortium.org.

Note to editors: SOA Consortium, OMG and Object Management Group are trademarks of Object Management Group. All other trademarks are the property of their respective owners.