Lucas Licensing Teams With Hasbro and eFX to Bring High-End Star Wars Collectibles to Fans

Business Wire, Jan 10, 2008

New Agreements Begin This Month for Collectible Prop Replicas, Vehicles and Popular Electronic Lightsabers

SAN FRANCISCO -- Star Wars fans and collectors will find new lines of collectibles from Hasbro, Inc. (NYSE:HAS) and newcomer eFX in 2008, it was announced today by Lucas Licensing, a division of Lucasfilm Ltd.

Hasbro, Lucas Licensing's master Star Wars toy and game licensee, will assume the design and production of the high-end, collectible electronic lightsabers line, called "Force FX" Lightsabers, which was previously made by Master Replicas.

Hasbro's Force FX lightsaber line will debut in the spring and continues the remarkable popularity of electronic replica lightsabers among Star Wars enthusiasts. The line will feature replicas of the iconic weapons used by Darth Vader, Luke Skywalker, Obi-Wan Kenobi, Darth Maul and Yoda.

Newly formed eFX will develop, manufacture and distribute collectible, limited-edition replicas of both full-sized and scaled props; studio- and reduced-scale vehicles and ships; full-sized helmets; and high-end, die-cast vehicles and ships that encompass the entire Star Wars universe.

"Working with both Hasbro and eFX allows us to bring Star Wars fans some of the best collectibles we have ever offered," said Howard Roffman, President of Lucas Licensing. "These are incredibly creative, innovative companies with a real passion for Star Wars, and we think it's going to show in the products they offer."

Hasbro expects the first Force FX lightsabers to be available in the spring, while eFX plans to unveil its first products at Comic Con International in San Diego in July.

Lucasfilm, STAR WARS, "lightsaber" and related character names, vehicle names and properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & (c) Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.