Business Services Industry

Fidelity Bank Selects LifeLock as Identity Theft Prevention Solution for Customers, Employees

Business Wire, Jan 10, 2008

TEMPE, Ariz. -- LifeLock CEO Todd Davis announced today a partnership with Fidelity Bank that will provide the nation's leading identity theft prevention service to the bank's customers as well as its employees. Fidelity Bank and Oklahoma Fidelity Bank, a division of Fidelity Bank, has locations in Oklahoma and Kansas serving more than 60,000 customers.

"We are very excited about this partnership with Fidelity Bank for many reasons but mostly because it represents another financial institution that has made identity theft prevention a high priority," said Davis. "The number of people affected by this crime will only drop when organizations make the same decision as Fidelity Bank."

Located in a secure facility in Tempe, Arizona, LifeLock enables "locks" by setting and automatically renewing fraud alerts with the major credit bureaus, removing member names from pre-approved credit card offers and junk mail lists and guaranteeing the service a $1 million service guarantee. Recently, LifeLock added an additional service to all clients - free of charge - called WalletLock[TM]. WalletLock works to cancel and replace all documents and personal identifying information inside a wallet if it is lost or stolen.

The Federal Trade Commission reported in 2007 that for the seventh consecutive year that identity theft topped the list as the fastest growing crime in the United States, costing Americans more than $1.1 billion. In 2007, more than 2,200 identity theft complaints were filed to the FTC from residents of Oklahoma. More than 1,600 complaints of identity theft were filed with the FTC from residents of Kansas in 2007.

"We recognize the importance of making additional protection available to protecting our most important assets - our customers and our employees - and keeping their identities secure is imperative," said Al Sanchez, Senior VP of Marketing with Fidelity Bank. "After doing much research, we recognize the preventative service that LifeLock offers to be one of the best in the industry and the fact that they back it up with a $1 million guarantee is additional peace of mind."

About LifeLock

LifeLock (www.lifelock.com) helps consumers to render their personal information useless to thieves, backing up its service with a one million-dollar service guarantee. Famous for its CEO giving out his Social Security Number in advertising and national press, the company is experiencing astounding growth. Located in a secure facility in Tempe, Arizona, LifeLock is a private company backed by Kleiner Perkins Caufield and Byers as well as Bessemer Venture Partners. Winner of the 2007 American Business Award for the Best Radio Advertising Campaign, LifeLock was a finalist for 10 other ABA awards, including Best New Company and Best New Product/Service. Recently the company was named recipient of the Red Herring 100 Global Award as one of the Top 100 start-ups in the world.

About Fidelity Bank

Since the acquisition of the Air Capital Savings in 1975, Fidelity has grown from $32 million to more than $1.7 billion in assets and over 400 employees in Oklahoma and Kansas. For the organization that began in 1905 as the Fidelity Investment Company, our philosophy has remained the same. Our focus is on the customer and providing them service, convenience and the opportunity to grow financially.

COPYRIGHT 2008 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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