Ace Hardware Expands Teradata Enterprise Intelligence Environment to Accommodate Business Growth

Business Wire, Jan 14, 2008

Teradata retail industry presence strong as retailers expand business intelligence resources and users across processes

NEW YORK -- Teradata Corporation (NYSE: TDC), the global leader in enterprise data warehousing, announced today that Ace Hardware, the nation's largest cooperative of independently owned and operated hardware retailers, has expanded its data warehouse and capabilities to accommodate its steady business growth. Ace uses the analytical data warehouse for strategic and tactical business insight and informed, decisive action across a number of business processes, including customer relationship management.

Ace, recently ranked "Highest in Customer Satisfaction" by J.D. Power & Associates, has been operating a Teradata[R] Warehouse for nearly eight years and uses the system to drive its customer loyalty program, Ace Rewards. Ace has also automated and streamlined its marketing processes while increasing the number of marketing campaigns it can plan and execute, raising the level of sophistication of the campaigns, improving analytics and leveraging customer information across the enterprise.

Teradata CRM provides a detailed understanding of customer purchase behaviors and preferences, and enables personalized offers to customers. Teradata's scalability supports growing businesses with increasingly complex business demands driven by robust growth requirements and the need for pervasive business intelligence. The new applications will help the company develop more personalized offers to club members and build stronger relationships between Ace retailers and their customers, resulting in increased customer satisfaction and retention. An Ace case study is posted at http://www.teradata.com/t/page/159098/index.html

"Ace's industry leadership reflects its visionary yet pragmatic use of enterprise intelligence to build positive relationships with customers," said Ed Dupee, vice president, global industry solutions, Teradata. "Their customer focus is at the core of all they do."

Teradata's historically strong presence in the retail industry continues as companies modernize and integrate critical information by replacing limited-use data appliances and data marts as well as slow, aging legacy data systems. Teradata's presence in the retail business includes such organizations as Albertson's, American Eagle Outfitters, Limited Brands, JC Penney, Hallmark, hhgregg, Hudson's Bay, Lowe's, Overstock.com, Radio Shack, Safeway Stores, Timberland, Winn-Dixie, the world's top hypermarket retailers, the leading fashion department store chains and many other industry-leading retail businesses across North America and the world.

Enterprise Data Warehouses produced by Teradata analyze business operations to drive better, faster decisions by providing a complete view of the business and the agility to create a sustainable competitive advantage. The latest data warehouse release, Teradata 12.0, includes advanced features such as high-performance parallel database technology, a cost-based optimizer, a sophisticated mixed workload management tool, a full suite of data access and management tools and data mining software. Teradata shipped the first data warehouse in 1984.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence through data warehousing and enterprise analytics. Teradata is in more than 60 countries and on the Web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.