Vesdia Launches Innovative Online Shopping Reward Solution

Business Wire, Jan 15, 2008

ATLANTA -- Vesdia Corporation, a leading provider of loyalty marketing services, today announced the availability of its enhanced online mall solution which has recently been implemented for several airline, financial services and grocery clients. This progress continues to validate Vesdia's market leadership in merchant-funded rewards programs and helps to strengthen and grow the company's online offering.

Vesdia provides merchant-funded reward solutions that create marketplace differentiation, integrate seamlessly with existing operations and result in increased profitability. The Vesdia loyalty platform features multi-channel communications, support for personalized marketing, targeted offers, and the industry's largest merchant-funded rewards network. Participating merchants include top brands like Eddie Bauer, Illuminations, Lumber Liquidators, Overstock.com, and CircuitCity.com - representing nearly 150,000 brick & mortar locations, service providers, catalogs and gift cards, and more than 600 leading online retailers.

Vesdia's enhanced online mall has a broad range of cutting-edge features that allow participants to earn rewards and use the mall as a one-stop shopping portal to shop with over 600 leading online merchants and conduct product-level searches on nearly four million SKUs. In addition, members can compare product features, prices and reward values, view personalized content and offers, and take advantage of discounts and exclusive promotions. The enhanced solution is easy to implement and supports targeted offers driven by user preferences, past shopping and search behavior, and demographic criteria. Additional merchant advertising space, web functionality, and search capabilities are also now available.

"True to Vesdia's vision, the enhanced customized online mall solution is an example of our dedication to providing our clients with state-of-the-art loyalty solutions," said Peter Davis, President of Vesdia. "With over 20 million members participating through more than a dozen Vesdia run loyalty programs, we provide clients with proven solutions to further interact with their customers and members, increasing revenue and improving customer loyalty."

"In 25 years, rewards have arisen from marketing gimmick to a paramount competitive force in financial services and other industries," said Gwenn Bezard, Research Director at Aite Group, an independent research and advisory firm. "Vesdia continues to be a leader in providing value to consumers by offering innovative programs such as this enhanced online shopping mall."

About Vesdia Corporation

Through its leading merchant-funded rewards programs and patent-protected technology, Vesdia offers a full array of loyalty solutions to financial institutions, affinity groups and merchants enabling customers to earn more meaningful rewards faster. For more information, visit www.vesdia.com.