Blue Holdings, Inc. Signs Two Licensing Agreements for Antik Denim and Yanuk

Business Wire, Jan 16, 2008

Multiprint Tex Manufacturing, Ltd. to license Antik Denim in Canada

Caitac International, Inc. to license in Japan

COMMERCE, Calif. -- Blue Holdings, Inc. (NASDAQ:BLUE), a designer, manufacturer and distributor of high-end fashion jeans and denim apparel, today announced that the Company entered into two separate licensing agreements for the Antik Denim and Yanuk brands to further diversify the product mix into a broader lifestyle collection and to extend each brand's reach.

Antik Denim, LLC, one of the Company's wholly-owned subsidiaries, has signed a three-year license agreement with Mutliprint Tex Manufacturing ("Multigroup"), Canada's leading children's, adult and sports licensing apparel manufacturer since 1982, granting Multigroup the right to distribute men's, women's and children's denim apparel, and accessories, outerwear, footwear and handbags bearing the Antik Denim trademark. Multigroup's current brand portfolio covers many major character, sport and lifestyle licenses such as Disney, Warner, Nickelodeon, Nike, Hurley, Calvin Klein Jeans, Timberland, Gottex and Sean John.

Blue Holdings has also signed a three-year license agreement with Caitac International, Inc., a jean and casual wear marketing company, to design, manufacture and distribute men's and women's denim and sportswear apparel, bearing the "Yanuk" trademark in Japan. In addition to this licensing agreement for Yanuk, Caitac International is currently the exclusive distributor for Taverniti So Jeans merchandise in Japan, and its efforts have contributed to the popularity of the Taverniti So Jeans brand in that country. Caitac has relationships with over 1,000 locations, including 964 specialty stores and 94 department stores, with annual sales of $130 million.

"These agreements represent a meaningful milestone for two of our key brands," said Glenn Palmer, President and Chief Executive Officer of Blue Holdings, Inc. "This is a successful step in building our international licensing business, and is another step toward achieving our goal for a strategic turnaround plan."

Additionally, Glenn Palmer, Chief Executive Officer, will present a corporate overview today at Cowen and Company's 6th Annual Consumer Conference, at the Westin New York at Times Square, New York, NY. The presentation will take place at 10:30 a.m. (ET). Also, on Thursday, January 17, 2008, Blue Holdings will present at the 10th Annual ICR XChange, at the St. Regis Monarch Beach Resort & Spa, Dana Point, CA. The presentation will take place at 10:55 a.m. (PT).

The audio portion of the presentations will be webcast live, and a replay will be available by visiting the Investor Relations/Event Coverage section of the Company's web site at www.blueholdings.com.

About Blue Holdings, Inc.

Blue Holdings, Inc., directly and through its wholly owned subsidiaries, Antik Denim, LLC and Taverniti So Jeans, LLC, designs, develops, manufactures, markets, distributes and sells high-end fashion jeans, apparel, and accessories under the "Antik Denim," "Yanuk," "Taverniti So Jeans," and "Faith" brands both in the United States and internationally. Blue Holdings currently sells men's, women's and children's styles. Antik Denim, Yanuk, Taverniti So and Faith jeans and apparel are made from high-quality fabrics milled in the United States, Japan, Italy and Spain, and are processed with cutting-edge treatments and finishes. Blue Holdings' concepts, designs, embellishments, patent-pending pockets and great attention to detail and quality give it a competitive advantage in the high-end fashion jeans market.

Forward-Looking Statements

This release contains "forward-looking statements" that include information relating to future events and future financial and operating performance. Forward-looking statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate indications of the times at, or by, which that performance or those results will be achieved. Forward-looking statements are based on information available at the time they are made and/or management's good faith belief as of that time with respect to future events, and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements. Important factors that could cause these differences include, but are not limited to: fluctuations in demand for Blue Holdings' products, the introduction of new products, Blue Holdings' ability to maintain customer and strategic business relationships, the impact of competitive products and pricing, growth in targeted markets, the adequacy of Blue Holdings' liquidity and financial strength to support its growth, and other information that may be detailed from time to time in Blue Holdings' filings with the United States Securities and Exchange Commission. For a more detailed description of the risk factors and uncertainties affecting Blue Holdings, please refer to the Company's recent Securities and Exchange filings, which are available at www.sec.gov. Blue Holdings undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.