Del Monte® and StarKist® Brands Continue to Empower American Families to Live a Healthier, More Energized Lifestyle in the New Year with the Just One More for Healthy Living™ Pledge

Business Wire, Jan 17, 2008

Food Network's Ellie Krieger Offers Tips to Encourage Families to Get Healthy in 2008

SAN FRANCISCO -- Del Monte Foods (NYSE:DLM) announces that its Del Monte([R]) and StarKist([R]) brands will continue to encourage American families to lead a healthier, more energized lifestyle in 2008 with the Just One More for Healthy Living[TM] Pledge. The pledge empowers families to add just one more daily serving of fruits and vegetables, including tomatoes, just one more weekly serving of lean protein such as tuna, and just one more physical activity each day.

"At Del Monte, we are committed to nourishing families and enriching lives everyday by empowering Americans to start living a healthier and more active lifestyle," said Apu Mody, Senior Vice President, Del Monte Consumer Products. "The Just One More for Healthy Living[TM] program offers realistic tools and solutions, such as the pledge and recipe ideas, to encourage families to incorporate more healthy foods, as well as physical activity, into their lifestyle. Del Monte and StarKist brands are dedicated to providing healthy and delicious products, as well as helping families make simple choices that will result in a lifetime of good health - not just a short-term New Year's resolution."

Since the program launched in 2006, nearly 75,000 people across the United States have participated in the Just One More for Healthy Living[TM] pledge. Del Monte Foods will continue to support families in 2008 with more healthy products, time saving tips, and healthy and nutritious recipes to add just one more serving of fruits, vegetables or lean protein to your meal.

Start Enjoying the Positive Benefits of a Healthy, Active Lifestyle in 2008

Research continues to support the health benefits of a diet rich in fruits and vegetables. While the United States Department of Agriculture and Health and Human Services recommends consuming two cups of fruit each day, studies indicate that most Americans eat less than half the recommended daily amount. Additionally, eating a diet rich in fruits and vegetables may help to lower the risk for certain diseases and illnesses, and help to keep the body strong.

The Just One More for Healthy Living[TM] campaign supports the U.S. Department of Agriculture's Dietary Guidelines (www.MyPyramid.gov) to help consumers better understand the recommendations and offers practical advice on how to live a healthier lifestyle. Other helpful online tools include expert advice for succeeding with the pledge, coupons, and personalized nutrition information to keep families motivated and on track. Additionally, the Website features a section that delivers a custom approach to stocking a nutritious pantry based on individual family lifestyles, as well as a meal planner. Families, and individuals, nationwide can register online at www.EatJustOneMore.com.

Ellie Krieger's Tips to Start Living a Healthier Lifestyle in 2008

"Families are extremely busy, and it can certainly be a challenge to ensure that everyone is as healthy and active as they should be," says Ellie Krieger, Registered Dietitian, Food Network Host and Just One More for Healthy Living([TM]) campaign spokesperson. "Taking the Just One More Pledge is a positive step forward to get healthy in 2008. I like to tell people to look for ways to plan ahead by keeping a selection of healthy fruits, vegetables and lean protein, like tuna, in your pantry to ensure you are always prepared to create a nutritious meal or snack."

In addition, Krieger encourages families to get active in 2008: "Physical activity, in addition to a balanced diet, is equally important to improving your family's health. There are many ways for families to become healthy and fit together - and it can be really fun as well. Walk the dog, dance, or play sports as a family - it's easier than most people think to improve your family's health."

Krieger offers the following tips to encourage and empower families to get healthy in 2008:

* Take the Just One More for Healthy Living Pledge: Take the pledge as a family (www.EatJustOneMore.com) - the Website offers simple solutions and tips that make it easy for families adopt healthier habits. Studies indicate families have higher success rates achieving healthier lifestyles when they do so together.

* Eat Together as a Family: Always eat around the table with the family, or as often as possible - studies show that this promotes healthy eating habits and decreases risk of obesity and obesity-related diseases down the road.

* Eat the Rainbow Every Day: Teach your kids to "Eat the Rainbow" every day - this is a fun way for kids to get the nutrition they need. Kids love to keep track of all the "colors" they eat during the day - even green!

* Get the Kids Involved: Research shows that when children have a role in meal planning, they are more inclined to eat it. Get them excited about the process!

* Introduce New Foods Regularly...Don't Give Up: The more you offer new foods, the greater variety of foods your family will eat. Do not bribe your child to eat healthy food.