Food Lion, LLC and Hannaford Bros. Selects nFinanSe To Provide Pay Card Program

Business Wire, Jan 22, 2008

TAMPA, Fla. -- nFinanSe Inc. (OTCBB:NFSE) today announced that it had signed an agreement with Food Lion, LLC and Hannaford Bros. to be the exclusive pay card program provider for participating employees.

Food Lion and Hannaford Bros. are subsidiaries of Delhaize Group, operating over 1,500 stores in 16 states in the eastern United States, including Food Lion, Bloom, Bottom Dollar Food, Reid's, Harveys Supermarkets, Hannaford Supermarkets and Sweetbay. Under the agreement, nFinanSe will provide nFinanSe[TM] Discover[R] Network Pay Cards to participating employees and manage the execution of the program, including the application of payroll payments to cards and ongoing cardholder service and support.

About nFinanSe Inc.

nFinanSe Inc. is an innovative financial services company and provider of stored value and prepaid card solutions headquartered in Tampa, Florida. nFinanSe has developed the nFinanSe Network, a secure, reliable, point of sale (POS) and PC based software platform that connects retail merchants with multiple stored value prepaid card processors and issuing banks. nFinanSe owns and operates the nFinanSe Network as a standardized, national network of stored value and prepaid card cash load stations located throughout the United States.

Delhaize America

Delhaize America is a leading supermarket operator in the United States with over 1,500 stores in 16 states in the eastern United States. Delhaize America operates under the banners Food Lion, Bloom, Bottom Dollar, Harveys, Hannaford Supermarkets, and Sweetbay, each of which has a distinct strategy and a well-established brand image. Through its multiple banners, Delhaize America is able to target the needs and requirements of specific markets, customize its product and service offerings and maintain strong brand recognition with its local customers. Delhaize America employs approximately 109,000 full-time and part-time associates up and down the East Coast.

"Safe Harbor" Statement under Private Securities Litigation Reform Act of 1995

This press release contains certain forward-looking statements based on the Company's current expectations, forecasts and assumptions that involve risks and uncertainties. Forward-looking statements include statements regarding the Company's expectations, beliefs, intentions or strategies regarding the future and can be identified by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words and include statements regarding the planned and/or anticipated benefits to users of the Company's products and the timing of distribution of such products. Forward-looking statements in this release are based on information available to the Company as of the date hereof. The Company's actual results may differ materially from those stated or implied in such forward-looking statements due to risks and uncertainties associated with the Company's business, which include the Company's ability to execute its business strategy and the other risk factors disclosed in the Annual Report on Form 10-K for the year ended September 30, 2006 on file with the Securities and Exchange Commission. The Company assumes no obligation to update the information included in this press release, whether as a result of new information, future events or otherwise.