FUJIFILM Expands Frontier Solution at Ritz Camera Centers

Business Wire, Jan 23, 2008

Photo Retail Chain to Offer Photo Books, Photo Calendars and Folded Greeting Cards On-Site

VALHALLA, N.Y. -- FUJIFILM U.S.A., Inc. today announced that Ritz Camera Centers, the largest specialty camera and image chain in the United States with approximately 1,000 locations, is expanding its portfolio of customer offerings with a new solution that enables in-store production of specialty photo products. In partnership with Xerox, Fujifilm has devised a solution for Ritz Camera Centers that offers seamless integration with Xerox Phaser([R]) 7760 color laser printers.

With this new complete photo specialty print solution, Ritz Camera customers will be able to create photo books, photo calendars and greeting cards quickly and easily via in-store kiosks or through the Ritz Camera Centers website, www.ritzpix.com, for in-store pick up in as little as one hour.

"The scalability and choice of Fujifilm's product and service offerings is second to none," said Rich Tranchida, executive vice president, Ritz Camera Centers. "We've literally plugged into a new revenue generator that enables us to offer our valued customers an assortment of unique new products. What's more, this solution positions us at the cutting edge of the retail side of all things photo."

Industry research indicates a rapidly increasing consumer demand for personalized specialty photo products that presents retailers such as Ritz Camera with a tremendous growth opportunity. According to a 2007 study by InfoTrends, Photo Merchandise - Opportunities Beyond Prints, the specialty photo products market is expected to grow at a compound annual growth rate of 24.5 percent through 2010, reaching $800 million in revenues.

"Consumers are demanding greater choice and flexibility when it comes to creating new ways to display their captured memories," said Bing Liem, senior vice president, sales, Imaging Group, FUJIFILM U.S.A. "Fujifilm is pleased to be able to help Ritz Camera Centers take advantage of the exploding market for specialty photo products such as photo books, greeting cards, calendars and other gift items in order to meet this demand."

For more information, please visit: www.fujifilmusa.com, www.ritzcamera.com, www.xerox.com.

About FUJIFILM U.S.A., Inc

FUJIFILM U.S.A. Inc., is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com . To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss

About FUJIFILM

Fujifilm Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. For more information, please visit www.fujifilmholdings.com.

About Ritz Camera Centers, Inc.

Ritz Camera Centers, headquartered in Beltsville, MD, is the largest specialty camera and image chain in the United States with approximately 1,000 locations in 45 states and the District of Columbia. The chain of stores includes Ritz Camera, Wolf Camera, Kits Camera, Inkley's and The Camera Shop. All name brand camera and digital imaging products are available.

All stores have Big Print Central Departments with sit-down Print Bars offering digital prints and many other image products "in minutes." The Ritz Camera Centers, Inc. website, www.ritzpix.com, offers customers these same image products in one hour with in-store pick-up and without shipping charges.

All product and company names herein may be trademarks of their registered owners.