Business Services Industry
REBS Announces Launch of Clarus™ Housing Market Products
Business Wire, Jan 24, 2008
LOS ANGELES -- Real Estate Business Services Inc. (REBS) today announced the launch of Clarus[TM] REsource, a family of new products and services designed to enhance a REALTOR's[R] real estate market insight using analysis, training and other comprehensive Web-based tools.
The Clarus[TM] REsource line consists of several components:
* Clarus[TM] Market Metrics, available Feb. 1 on a per-report basis, is a series of detailed reports agents can use in client presentations. Any real estate professional with an MLS membership can purchase the reports, which provide quantitative data for establishing market-appropriate listing and offer prices. Clarus[TM] Market Metrics provides the REALTOR[R] with a set of six reports and one easy-to-understand translation of what the data set means that can be customized with the REALTOR[R]'s name and logo. Monthly subscription pricing for unlimited reports will be available starting April 1.
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* Clarus[TM] Investor, available April 1, is a property analysis tool that allows REALTORS[R] to help buyers who want to invest in real estate to obtain a quick picture of the property's value and profit potential. It also is available in combination with a basic training package to help REALTORS[R] become more comfortable discussing real estate investment options with their existing client base.
* Clarus[TM] Datamine is a future home for C.A.R. research reports on the state of the housing market, including surveys of California home buyers, top producers and member profiles, and county economic profiles.
"Consumers are exposed to constant housing market chatter, and these tools provide meaningful information, specific and relevant to the consumer's situation," said REBS Chairman of the Board Gary Thomas. "Clarus[TM] REsource enhances the position of REALTORS[R] as trusted, skilled advisors by providing them with tools to easily interpret raw data."
The Clarus[TM] REsource family of products gives REALTORS[R] an edge in today's information age. Visit www.clarusresource.com for product details.
REBS is a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS[R] (C.A.R.) and is the leading provider of real estate products and services to practitioners in California.
Leading the way...[R] in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS[R] (www.car.org) is one of the largest state trade organizations in the United States, with nearly 200,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.
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