Online Shopping Cart Engine from BV Software Delivers Exponential Growth to Maine Toy Distributor

Business Wire, Jan 24, 2008

Search Engine Optimization Tools Help Rudy's Toys Far Exceed Revenue Targets

RICHMOND, Va. -- BV Software announced today that their BV Commerce online shopping cart engine, with inherent search engine optimization features, has helped Rudy's Toys of York Beach, ME, substantially exceed their revenue targets for fiscal year ending December 31st, 2007. Initially launched as a web-based storefront to complement their existing distribution business, RudysToys.com replaced a competitive online shopping cart program with the BV Software application and immediately saw a corresponding significant increase in site traffic and revenue due to their improved search engine list rankings.

"The BV Software engine has been instrumental to our business growth," noted Rudy's Toys owner, Rudy Dopart. "Our traffic from search engine site click-throughs skyrocketed after we made the switch to BV Commerce and has held steady ever since. Now, we even consistently rank higher on the various search engines than the sites of the manufacturers for the products we sell. What amazes me most; however, was how easy it was to get up and running. My computer skills are pretty limited and my programming skills are nonexistent - so being able to dramatically improve my search engine rankings by myself was unexpected. BV Commerce made it easy and the results are fantastic."

"Where you rank on search engine results can make or break your online business," noted Marcus McConnell, President of BV Software. "That's why our online shopping cart solutions help even novice users organize products and product keywords for search engine recognition. In today's competitive eCommerce marketplace, you need to do more than simply install a shopping cart application that works. You have to take advantage of the web and how it is used by buyers to search for products as well. The success of Rudy's Toys is a great example of what can happen with a complete business solution versus a basic shopping cart application shell. The value of a complete solution shows up on the income statement."

About BV Software

BV Software provides consulting, custom programming, and easy to use shopping carts solutions that enable businesses of all sizes to deliver secure and intuitive online retail experiences. Recognized by asp.netPro magazine three years running with the 'Readers Choice Award' for top online shopping cart solution, the company's BV Commerce suite of applications uniquely drive traffic to client sites through a proprietary search engine optimization strategy and easy to use toolset. Founded in 2001 by Marcus McConnell, an internationally recognized eCommerce specialist with experience building online shopping cart solutions for mega retailers such as Eddie Bauer, Godiva Chocolates, and 1-800-Flowers, the company has helped hundreds of businesses create user-friendly, reliable and scalable online stores. For more information, visit www.bvsoftware.com, email info@bvsoftware.com, or call 877-306-7939.

About RudysToys.com

For more information on RudyToys.com, visit www.rudystoys.com, email sales@rudystoys.com, or call 207.363.1500.