Undertone Networks Bolsters Management Team with the Hiring of Peter Green from Weather.com

Business Wire, Jan 28, 2008

NEW YORK -- Undertone Networks, Inc. proudly announces that Peter Green, formerly senior vice president of ad sales with Weather.com, has joined Undertone Networks as its senior vice president of sales. In his new role, Green will lead Undertone's sales efforts, manage the company's agency and advertiser relationships, and provide strategic leadership as part of the management team.

"In looking at the industry landscape, ad networks are clearly playing a more strategic part when planning and buying interactive media," said Peter Green. "What attracted me to Undertone is their strategy of working with only premium Websites, a versatile product line and their commitment to service." Green continued, "I am excited to be part of the Undertone family and look forward to contributing to their continued growth."

"Peter is one of the most respected, experienced and accomplished digital sales leaders in our industry," said Michael Cassidy, president and chief executive officer of Undertone Networks. "His ability to develop and lead a national team was very compelling for Undertone as we begin to significantly scale our operations."

Also, Eric Franchi will be moving into a new role as senior vice president of media. In the newly formed position, he will be responsible for expanding the base of publishers within the network, as well as developing new and exciting products and solutions for Undertone's growing base of Fortune 500 customers. Eric has been with the company since 2001 and previously held the position of senior vice president of sales where he expanded the sales team and was instrumental in the company's rapid growth.

"Two key focus areas for the company revolve around publisher relationships and product development, which play incredibly well to Eric's strengths and experience," said Cassidy. "No one is better suited to tackle this role than Eric."

Prior to joining The Weather Channel[R] in 1999, Green was an associate publisher with McGraw-Hill Publishing and served as a vice president and publisher for Institutional Investor Magazine group where he held various positions dedicated to international business. At this time, Green also launched Infrastructure Finance magazine. He was also previously employed by Intercontinental Publications where he was president of sales. Green obtained his bachelor's degree from the University of Seattle, and has served in the U.S. Peace Corps in North Africa.

About Undertone Networks

Undertone Networks, an Intercept Interactive company, is a premier online advertising network comprised of today's top media properties. Launched in 2002, Undertone provides online solutions that help advertisers achieve their brand and performance-based initiatives via a comprehensive selection of ad formats, rich media, targeting capabilities and personalized service. The company is headquartered in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles and San Francisco. For more information, please visit www.undertonenetworks.com.