Former Google AdSense Leader Gokul Rajaram Joins Tumri Board

Business Wire, Jan 29, 2008

Internet advertising veteran brings formidable expertise to innovative online advertising company

MOUNTAIN VIEW, Calif. -- Tumri, the leading provider of one-to-one online display marketing solutions, today announced the appointment of Gokul Rajaram to its board of directors. Rajaram joins Tumri's board after nearly five years at the helm of Google's AdSense product management team. Heralded as the "godfather of Google AdSense," his extensive experience in the online advertising industry will be instrumental to Tumri's plans to transform display advertising and expand its presence in the online advertising marketplace.

Following Tumri's recent hire of Calvin Lui as President and CEO, Rajaram's addition is another step in Tumri's aggressive expansion plans. Together, the executive team and board of directors will work to fulfill Tumri's mission of delivering leading integrated brand and performance marketing solutions that transform online display advertising.

"In an industry that has fueled my professional passion for so many years, joining Tumri's board of directors is a natural next step. I have yet to see anyone match Tumri's innovative approach of seamlessly combining complex arrays of inputs to dynamically deliver targeted, relevant marketing messages to consumers," said Gokul Rajaram. "Tumri is poised to truly transform the industry, and I am excited to be a part of its success."

"Tumri is thrilled to welcome Gokul to the board of directors," said Calvin Lui, President and CEO. "The experience, perspective, and insights he brings are unmatched. It speaks volumes that Tumri's impressive technology platform is attracting the attention of visionaries like Gokul to come on board and help us take display advertising to the next level."

Rajaram most recently served as Product Management Director for Google AdSense. He worked at Google from January 2003 to November 2007, helped conceive and crystallize AdSense in early 2003, and played a key role from its launch to its growth into a multi-billion dollar product line. He also helped drive a number of Google's acquisitions, including DoubleClick, AdScape, and dMarc. Earlier in his career, Rajaram worked as a technical architect at Juno Online, where he developed the back-end advertising system that drove much of Juno's revenues and helped it go public in 1999. Rajaram has an M.B.A. from MIT Sloan, a M.S. in Computer Science from UT Austin, and a BTech in Computer Science from IIT Kanpur where he received the President's Gold Medal for being Class Valedictorian.

About Tumri

Tumri is the leading provider of one-to-one online display marketing solutions. Based in Mountain View, CA, Tumri provides a scalable solution for dynamically creating and delivering unique, interactive, and targeted online display ads. Tumri's patent-pending technology optimizes a wide array of advertiser messaging and product offerings within powerful brand creatives, yielding unmatched consumer relevancy in marketing executions. With its diverse targeting and hypothesis testing capabilities, Tumri gives advertisers the ability to personalize online ads with user level offers, one customer at a time. Tumri was named a "One to Watch" company for Dealmaker Media's 2007 Momentum Growth Conference and was also featured in The Next Small Thing in BusinessWeek. Tumri is funded by the premier venture capital firms Accel Partners, Lehman Brothers Venture Partners, and Shasta Ventures. To learn more about Tumri visit http://www.tumri.com/.>

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