Samsung Lets MPfreedom Ring Louder by Adding Video Content Provider Vongo to New Portable Media Ecosystem

Business Wire, Jan 3, 2008

Starz Entertainment Announces P2 as Certified for Vongo, Gives Samsung P2 Users Unlimited Subscription Access to a Library of over 2,500 Movie and Video Selections

RIDGEFIELD PARK, N.J. & ENGLEWOOD, Colo. -- Samsung Electronics, a market leader and award-winning innovator in consumer electronics, today announced a strategic partnership with leading broadband movie download provider Vongo that will allow Samsung P2 users to download Vongo video content on the player for mobile viewing. The Samsung P2 is a revolutionary portable media player equipped with a 3" touchscreen display that is ideal for the on-the-go watching of feature length films and television shows, as well as listening to music and viewing pictures.

Powered by Starz Entertainment, one of the largest providers of premium movie services in the United States, Vongo's subscription movie and video library includes over 2,500 titles of new release and classic films, bonus materials, action sports, music concerts and documentaries, anime and more. The addition of Vongo to Samsung's portable media ecosystem offers P2 users the "MPfreedom" to choose from an impressive variety of titles. Starz has certified the P2 for use and support with Vongo and starting today, P2 users can visit www.vongo.com to begin using Vongo's subscription-based download services for a monthly cost of $9.99 with access to watch as many movies from the library as they want, as often as they want.

"With the addition of Vongo into Samsung's extensive portable media ecosystem supporting the P2, consumers now have more choices than ever in accessing their favorite movies and TV shows to enjoy on the go," said Reid Sullivan, vice president of Digital Audio & Video Marketing at Samsung Electronics America. "By partnering with leading video content providers such as Vongo, Samsung continues to open up a world of entertainment for consumers to explore through their portable media player."

In celebration of Samsung and Vongo's key partnership, consumers who purchase a Samsung P2 portable media player will be rewarded with a bonus trial membership to Vongo. Existing Samsung P2 owners may download firmware update 2.0 to ensure seamless compatibility with Vongo. Go to MPfreedom.com for additional details.

"Samsung is a world leader in consumer video technology and the company's P2 is a welcome addition to our growing roster of compatible and Vongo-certified video players." said Joe Cantwell, vice president, marketing, advanced services, for Starz Entertainment. "As more consumers demand access to downloadable movies and video content through their portable media players, Vongo and Samsung are committed to making that process simple, easy and fun."

Samsung P2 Widescreen Portable Media Player

The Samsung P2 offers consumers fresh ways to experience and interact with video, music, photos and other multimedia on-the-go. With its 3-inch widescreen display, 16:9 aspect ratio and 30fps video playback, the P2 is the first Samsung Portable Media Player to feature a full touch screen GUI. The touch screen reacts to users' gestures using EmoTure[TM], an input system that allows the finger to control player functions not only by tapping selections but also by sliding a finger across the screen.

Vongo

Vongo subscribers have unlimited access to more than 1,000 movies and 2,500 total video selections as well as a live, streaming Starz TV channel for a monthly cost of $9.99. Select popular pay-per-view titles are also available for individual rental. In addition to Windows-based PCs, laptops and now eight different portable devices, Vongo subscribers can also stream their Vongo content onto a TV from the PC for optimal viewing with Extenders for Windows Media Center and the Xbox 360, or navigate Vongo and play their movies on the TV with a remote control and Windows Vista with Windows Media Center. Vongo is available as a free download for broadband subscribers in the United States, www.vongo.com.

As one of the largest content aggregators in Hollywood, Starz Entertainment has access to thousands of theatrical films that it makes available on the Starz services and Vongo including The Pursuit of Happyness, Ghost Rider, Gridiron Gang, Scary Movie 4, Pirates of the Caribbean: Dead Man's Chest, The Da Vinci Code, Invincible, Disney and Pixar's Cars, Talladega Nights: The Ballad of Ricky Bobby and The Illusionist.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, refrigerators and laundry machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. and is the only manufacturer that produces all four major digital television technologies. Please visit www.samsung.com for more information.