Noritsu and LifePics Collaborate to Deliver Complete Photo Solution for Retailers

Business Wire, Jan 30, 2008

BUENA PARK, Calif. -- Noritsu America Corporation, a leading manufacturer of digital imaging equipment, in collaboration with LifePics, the leading online photo services provider in America, today announced the opportunity for all attendees to view and experience the Noritsu / LifePics photo service solution during the upcoming PMA 08 show to be held in Las Vegas, NV from January 31 - February 2, 2008. The demonstrations will provide an innovative retail and online photo printing solution focused on the new Noritsu D701 compact retail inkjet printer and the LifePics Photo Solutions kiosk.

The Noritsu D701 is a high quality inkjet printer capable of producing a wide variety of print sizes to maximize revenue potential for the retailer. Retailers can now provide their customers with a full assortment of photo and photo-related products in stores. In addition to standard 4"x6" prints, the D701 can produce new photo revenue opportunities through items such as calendars, photo cards, locker prints and posters up to 10" x 36". The D701 utilizes a revolutionary new inkjet technology that radically improves the dye ink process to provide sharp detail and brilliant colors, while producing long-lasting prints that resist deterioration from ozone and light. Ideal for photofinishing and other environments such as drugstores and consumer electronics retailers, the D701 is an extremely compact printing system, taking up only 4.6 square feet of space. Two D701 printers can be stacked together to increase printing capacity without increasing footprint. Other features include an order sorter that organizes print orders for improved productivity, and the ability to switch between sheet and roll-fed paper, which enables the printer to handle a variety of print jobs for greater revenue opportunities. The D701 represents the fifth generation of inkjet technology and is engineered by Noritsu to deliver the same steadfast reliability that all Noritsu printers are known for worldwide.

"Working together with LifePics adds the critical online component to the D701, allowing it to receive orders seamlessly from the Internet. LifePics provides retailers with the ability to have their own private branded imaging web site. They also implement their solutions across a variety of photo environments such as food/grocery, drug stores, mass merchants, pro labs and event marketing organizations. We have a mutual objective in our desire to deliver profitable photo solutions to retailers and to drive consumers to retail to meet their printing needs," said Ms. Tina Tuccillo, Vice President, Marketing and Strategic Planning of Noritsu America Corporation. "We recommend their online services with our new D701 to retailers who currently offer photofinishing services and want to grow their revenues with prints and photo products, and to other retailers looking to introduce new in-store services such as photofinishing to their customers. Our collaboration allows retailers to enjoy a complete photo solution from industry leaders."

LifePics has completed the rigorous Noritsu Partner Evaluation Program, so retailers can experience a seamless integration with the LifePics Online Photo Service and a Noritsu D701 printer. The LifePics online solutions provide the following benefits for retailers:

* Consumer-friendly private branded photo web sites and LifePics powered kiosk technology.

* Efficient photofinishing software to guide consumers through the selection and ordering process.

* Profitable sales of photos, photo gifts, and photo-related products for increased revenue.

* An ability to increase online and in-store traffic significantly.

"Our association with Noritsu has worked very well. Our ability to provide an online order system for retailers in tandem with the new Noritsu D701 inkjet printer can provide an excellent return on investment," said Mr. Vahe Christianian, Vice President of Sales and Business Development, LifePics. "We feel that this 'solutions' approach will help consumers leverage their relationship with retailers by now having the ability to order online and pick-up at their favorite photofinisher. Consumers can order many exciting new products that the D701 can easily fulfill, including photobooks, photo calendars, and photo cards, all in less than one hour."

Retailers attending the PMA 08 show in Las Vegas are invited to visit the Noritsu booth - E139, located on the first floor of the LVCC South Hall.

About Noritsu

Noritsu is the world's largest manufacturer of professional digital imaging equipment. The company's legacy dates back to its founder, Mr. Kanichi Nishimoto, who invented the automatic print washer, the predecessor to the modern photofinishing machine. Noritsu introduced the world's first one-hour film developing and printing system which revolutionized the photo industry. Noritsu continues its leadership position by providing its customers with innovative solutions, world class service and exceptional customer support. Noritsu - the industry benchmark for developing innovative digital imaging hardware and software solutions. For more information on Noritsu, the exciting new D701 and its comprehensive line of products, visit www.noritsu.com/D701 or call (800) 521-3686.