Noritsu and Lucidiom Work Together to Provide Complete Photo Service Solutions for Retailers

Business Wire, Jan 30, 2008

BUENA PARK, Calif. -- Noritsu America Corporation, a leading manufacturer of digital imaging equipment, in collaboration with Lucidiom, a leading provider of flexible and brand-independent photo kiosks, today announced the opportunity for all attendees to view and experience the Noritsu / Lucidiom photo service solution during the upcoming PMA 08 show to be held in Las Vegas, NV from January 31 - February 2, 2008. The demonstrations will illustrate innovative retail photo printing solutions focused on the new Noritsu D701 compact retail inkjet printer and the Lucidiom APM kiosk.

The Noritsu D701 is a high quality inkjet printer capable of producing a wide variety of print sizes to maximize revenue potential for the retailer. Retailers can now provide their customers with a full assortment of photo and photo-related products in stores. In addition to standard 4"x6" prints, the D701 can produce new photo revenue opportunities through items such as calendars, photo cards, locker prints and posters up to 10" x 36". The D701 utilizes a revolutionary new inkjet technology that radically improves the dye ink process to provide sharp detail and brilliant colors, while producing long-lasting prints that resist deterioration from ozone and light. Ideal for photofinishing and other environments such as drugstores and consumer electronics retailers, the D701 is an extremely compact printing system, taking up only 4.6 square feet of space. Two D701 printers can be stacked together to increase printing capacity without increasing footprint. Other features include an order sorter that organizes print orders for improved productivity and the ability to switch between sheet and roll-fed paper, which enables the printer to handle a variety of print jobs for greater revenue opportunities. The D701 represents the fifth generation of inkjet technology, and is engineered by Noritsu to deliver the same steadfast reliability that all Noritsu printers are known for worldwide.

"We're pleased to work with Lucidiom. They represent some of the best-in-class photo kiosk hardware and software in the industry. They understand the digital imaging environment and how to communicate profitable photo solutions to retailers." said Ms. Tina Tuccillo, Vice President, Marketing and Strategic Planning of Noritsu America Corporation. "We recommend their APM kiosks along with our new D701 to retailers who currently offer photofinishing services and want to grow their revenues with prints and photo products; and to other retailers looking to introduce new in-store services such as photofinishing to their customers. Our collaboration allows retailers to enjoy a complete photo solution from industry leaders."

Lucidiom has completed the rigorous Noritsu Partner Evaluation Program, so retailers can experience a seamless integration with a Lucidiom APM kiosk and a Noritsu D701 printer. The Lucidiom EQ solution, which includes the APM kiosk, provides the following benefits for retailers:

1. Consumer-friendly kiosks.

2. Efficient photofinishing software to guide consumers through the selection and ordering process.

3. Profitable sales of photo and photo-related products for increased revenue.

4. An ability to drive consumers to retail locations through retailer website integration.

Mr. Stephen Giordano, Jr., President of Lucidiom Inc., comments, "We have had a relationship with Noritsu for quite some time. They continue to deliver top-quality equipment. We have numerous shared customers who have APM kiosks are paired with Noritsu printers and are very pleased."

Retailers attending the PMA 08 show in Las Vegas are invited to visit the Noritsu booth - E139 located on the first floor of the LVCC South Hall.

About Noritsu

Noritsu is the world's largest manufacturer of professional digital imaging equipment. The company's legacy dates back to its founder, Mr. Kanichi Nishimoto, who invented the automatic print washer, the predecessor to the modern photofinishing machine. Noritsu introduced the world's first one-hour film developing and printing system which revolutionized the photo industry. Noritsu continues its leadership position by providing its customers with innovative solutions, world class service and exceptional customer support. Noritsu - the industry benchmark for developing innovative digital imaging hardware and software solutions. For more information on Noritsu, the exciting new D701 and its comprehensive line of products, visit www.noritsu.com/D701 or call 800-521-3686.

About Lucidiom

Lucidiom Inc. is the leading provider of flexible and brand-independent photo kiosk solutions. Founded in 2001 by a team of digital imaging pioneers, Lucidiom is based in Northern Virginia's high-technology corridor, just outside of Washington DC. With OEM and independent retail clients around the globe, Lucidiom enables retailers to develop their digital image-based revenue streams in stores and online. As the leading provider of flexible and brand-independent photo kiosks, Lucidiom's innovative solutions center on EQ, the complete imaging system. Within EQ are the APM photo kiosk; Luci creative program; Photo Folio bundle of photo books, folded cards and bound calendars; EQ Printer; APM ProfitWatcher statistics tracker; Photo Finale software; and Lab 50 management system - all connected by the APM Network. For more information about how Lucidiom empowers the "Go Beyond 4x6" digital imaging movement, visit www.lucidiom.com.