Research and Markets: Heineken NV Company Snippet 2007 Report Gives an Instant Overview of Heineken's Company Background and Insight into Their Management, Products and Brands

Business Wire, Jan 30, 2008

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c81095) has announced the addition of "Snapshots Heineken 2007" to their offering.

Snapdata's Heineken NV Company Snippet 2007 report gives an instant overview of Heineken's company background and history. The report provides a time-saving valuable overview of the company, history, M&A activity, management, products and brands. The Heineken Company Snippet 2007 forms part of Snapdata's Company Snippets Series. This report includes information gathered up until 21 November 2007.

Snapshots Report Overview:

Executive Summary

The Executive Summary within a Snapshots report outlines the main findings of the report (market size, market shares and market forecasts)

Market size

Market size is the measure of the total value or volume of a particular product sold in a particular length of time. In our case it is the total amount of the market covered by a title in the last whole year, for example, in UK Beer 2005, all the beer consumed in the UK in 2004. The aim of the report is to tell how much of the product was consumed in the country discussed by value and by volume.

Market Segmentation

Market Segmentation is a segmentation of the market by key product categories, ideally by value and volume. For example: the yoghurt market can be segmented into: drinking yoghurt, flavoured yoghurt and natural yoghurt.

Market Share

Market Share is the share of each competitor in the market place and can be expressed in value or volume terms.

Market Share by Volume - each competitor's share of the total Market Volume

Market Share by Value - each competitor's share of the total Market Value

Distribution

This measure of the market relates to the different distribution channels to market for each product. The distribution can include the following channels

Consumer Goods example:

- Supermarket

- Hypermarket

- Discount Store

- Corner shop

- Internet

- Etc

Socio-Economic data

The key socio-economic indicators in each report will be:

Size of population

GDP - Gross Domestic Product

Inflation rate

Exchange rate

Forecasts

All market forecasts are based on statistical forecasting techniques based on historic performance (linear extrapolation of the market size, based on the five-year historical growth). These statistical tools are supplemented with qualitative parameters such as: industry expectation/opinion. Socio-economic drivers, new product development, technological advances, expected levels of market saturation etc.

Page 3 - Executive Summary

Page 4 - Company History

Page 5 - Acquisition History

Page 6 - Joint Ventures & Associated Websites

Page 7 - Company Executives

Page 8 - Key Brands and Products

Page 8 - Associated Websites

Page 10 - Related Snapshots Market Reports

For more information visit http://www.researchandmarkets.com/reports/c81095