Advanta's Affiliate Program Honored by LinkShare, Designated as Premium Partner

Business Wire, Jan 31, 2008

SPRING HOUSE, Pa. -- Advanta Corp. (NASDAQ: ADVNB; ADVNA) announced today that LinkShare, a leading pay-per-action marketing network, has identified Advanta Bank Corp.'s affiliate marketing program as a "Premium Partner." According to LinkShare, Advanta is the only credit card issuer and one of a select few out of hundreds of companies to meet the Premium Partner Program criteria.

The Advanta Affiliate program, consisting of more than 500 affiliates, is a free, easy-to-use service that allows organizations and individuals to promote Advanta small business credit cards on their web site.

According to LinkShare, Advanta consistently meets or exceeds LinkShare's Premium Partner criteria for selected affiliate management functions in areas such as average response times to transaction inquiries and accessibility of current and complete contact information.

"Our top publishers recognize that LinkShare clients who are Premium Partners know how to provide great affiliate customer service," said LinkShare Senior Vice President Arun Don Bordoloi. "Advanta's designation as a LinkShare Network Premium Partner lets publishers know that we highly value Advanta's affiliate program and look forward to further strengthening our relationship with them."

About Advanta

Advanta is one of the nation's largest credit card issuers (through Advanta Bank Corp.) in the small business market today. Advanta's exclusive focus on this market, as well as its size, experience and commitment to developing meaningful product offerings and a high level of service tailored to the needs of small businesses, differentiate the company from other issuers. Founded in 1951, Advanta has long been an innovator in developing and introducing many of the marketing techniques that are common in the financial services industry today. Learn more about Advanta at www.advanta.com.