Gillette Kicks off the NASCAR Season by Encouraging Race Fans to Predict the 2008 Gillette Young Guns Team

Business Wire, Jan 31, 2008

Fan-Friendly Promotion Gives Racing Enthusiasts an Opportunity to Win a Phenomenal Race Weekend Experience, Daily Trivia Prizes

DAYTONA BEACH, Fla. -- (NYSE:PG) - To further energize race fans in anticipation for the 2008 NASCAR Sprint Cup Series' season-opening Daytona 500, Gillette will launch a unique consumer promotion in conjunction with its world-class Gillette Young Guns program, where one lucky fan will have a chance to win a phenomenal prize package. Consumers are encouraged to visit GilletteYoungGuns.com to predict the team of six drivers who will make up the 2008 Gillette Young Guns team, with the grand prize winner being awarded a race weekend experience in Las Vegas.

From now until February 8, race fans can visit the web site to enter the "Guess the next Gillette Young Guns" promotion. One grand prize winner will be awarded with a phenomenal experience, including first class airfare, luxury suite accommodations for two nights, VIP tickets to the NASCAR Sprint Cup Series race in Las Vegas (March 2), spending money and an exclusive meet-and-greet with a Gillette Young Gun driver. Daily prizes will be awarded to web visitors who enter the trivia contest, and they can also check out the racing portal's exclusive video, photos and profiles of their favorite Gillette Young Gun drivers.

"We continue to be amazed by the enthusiasm and excitement that race fans show toward the Gillette Young Guns and the unveiling of the new team at the start of each NASCAR season," said Mike Norton, External Relations, Gillette. "This unique consumer promotion connects fans with six of NASCAR Sprint Cup Series' top drivers and Gillette's world-class products, while providing them with a chance to win a phenomenal racing weekend experience."

Since its inception in November 2003, the Gillette Young Gun program has been comprised of many of NASCAR's biggest stars and most talented drivers, who have combined to capture four NASCAR Cup championships and three Daytona 500 titles.

The 2008 team will be announced in a special ceremony on February 9 at Daytona International Speedway during Speedweeks. This year's team will start its season with the biggest and most historic race of the year - the 50th running of the Daytona 500 on February 17.

Gillette will continue to leverage the Gillette Young Guns and its NASCAR official status sponsorship with a comprehensive program that extends into the 2008 NASCAR Sprint Cup Series season.

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