Samsung Opens a Window to the Future of Television Technology at CES 2008

Business Wire, Jan 6, 2008

Next-generation OLED models, ultra-slim 52-inch LCD and quadruple full-HD LCD lead array of cutting-edge models on display

LAS VEGAS -- Strengthening its leadership position as the world's premier provider of sophisticated, beautifully designed HD televisions, Samsung Electronics is providing attendees at the 2008 Consumer Electronics show with a roadmap of where TV technology is headed with an assortment of bleeding edge products on display.

The lineup at the Samsung booth will include two (14.1" and 31") organic light-emitting diode (OLED) TVs in addition to an ultra-slim 52" LCD TV and quadruple full-HD LCD TV. Each reflects Samsung's proficiency at combining high resolution images with sleek design.

"OLED and quadruple full-HD technologies represent an entirely new paradigm in picture resolution technology," said Dr. Jongwoo Park, president of Digital Media Business, Samsung Electronics. "This is a level of clarity that is in some cases four times beyond current industry standards yet retains the slim fits and light weight that have made our models preferred among consumers."

OLED is seen as a powerful contender to be at the center of the future display market mainstream given its very high resolution, svelte profile and extremely light weight. Electronics manufacturers have already begun exhibiting these next-generation displays at major trade shows, but Samsung is going a step further at CES 2008. The OLED is being presented as a finished TV product that features an elegant, optimized design.

The chic, ultra-slim OLED TVs employ AM OLED panels developed by Samsung SDI, a Samsung affiliate dedicated to display production. The finished products weigh some 40 percent less than other LCD TVs of the same size while boasting a contrast ratio of 1 million to one, color gamut of 107% and brightness of 550nit. Samsung will begin commercial production of mid- to large-sized OLED TVs around 2010.

Also on display at the Samsung booth will be a 52" LCD TV that is slimmer than any other non-OLED TV ever made. It has 50,000:1 contrast ratio and 550nit brightness. Mass production of this model is scheduled to begin in 2009, as the company continues to maintain its leadership in the flat panel TV market.

Samsung continues to set the pace in the arena of picture quality with the unveiling of "Quadruple full-high definition" (QFHD), which refers to a resolution of 3,840 pixels by 2,160 pixels, which is four times greater than that for a typical high-definition display. Samsung will unveil the world's largest (82") QFHD LCD TV to date.

Finally, Samsung is introducing a 57" LCD monitor (model: 570DXN) that can recognize a user's motions even when the user is a short distance away from the monitor. The monitor takes advantage of a 3D motion sensing solution developed by interactive media company Reactrix Systems. Samsung plans to commercialize this monitor in 2008 and will target it for commercial (B2B) advertising applications.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 consolidated sales of US$86.8 billion and net income of US$8.5 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.