Samsung Offers Innovative "One-Touch" Interactive Content Feature on Series 6 and Series 7 HDTVs

Business Wire, Jan 6, 2008

InfoLink [TM] RSS Service Provided by USA TODAY Gives Consumer Updated Weather, News, Sports and Financial Information with the Touch of a Button

LAS VEGAS -- Samsung Electronics, the market leader in HDTV design and innovation, has partnered with USA TODAY, the nation's newspaper, to offer consumers up-to-the-minute access to weather, news, sports and stocks information with the touch of a button on their HDTV. Featured in Samsung's new Series 6 and Series 7 LCD and Plasma HDTVs, the new InfoLink[TM] RSS service provides content directly from USA TODAY when users connect their Samsung Series 6 or Series 7 LCD and Plasma HDTV to the Internet via the integrated Ethernet port. Samsung's HDTV lineup will be on display at Booth #11033 during the International Consumer Electronics Show, which will be held at the Las Vegas Convention Center, January 7 through 10.

"Samsung is always looking for new ways to integrate convenience and interactivity into its lineup of HDTVs," said John Revie, senior vice president of Visual Display Marketing at Samsung Electronics America. "For 2008, the next evolution of an integrated and connected home theater experience exists with Samsung's InfoLink [TM] RSS service, which creates an easy way for consumers to remain connected to the latest news from around the world, even while watching a favorite, show, movie or sporting event."

"USA TODAY is excited about this innovative and groundbreaking partnership with Samsung," said Jeff Webber, senior vice president of advertising for USA TODAY and publisher of USATODAY.com. "The ability to deliver up-to-date news content to Samsung's customers is just one more way USA TODAY is working to expand how people get news and information."

USA TODAY is a multimedia brand with print, digital, video and mobile platforms that reach millions of readers each month. USA TODAY will provide national and world news as well as keep viewers in touch with the latest in money, sports, life, weather and politics news for the InfoLink[TM] RSS service. The Weather section will allow viewers to personalize current temperatures and seven-day forecasts by zip code and will also feature weather alerts. Markets data will offer market summaries and individual stock quotes.

Consumers need only to press the special RSS button on the Samsung HDTV remote control to bring up a semi-transparent menu overlay featuring selectable newsfeeds covering a variety of customizable topics. Consumers can then either browse through headlines to catch a quick glimpse, or select a specific story to view full story. Content already playing on the HDTV will remain on-screen, ensuring that moments from a favorite show or a fantastic play during the big game will never be missed, all the while having the most up-to-date news, weather and more just a click away.

Samsung is also redefining the role HDTVs play in the home by integrating a variety of advanced networking and IPTV features into more models than ever. Many of Samsung 2008's entry-level and premium models include side-mounted HDMI and USB 2.0 ports, enabling consumers to use their digital peripherals through their sets with a simple connection.

Select 2008 Samsung HDTVs can also access online and stored PC multimedia content and bring it into the living room with Samsung's new Home Digital Media Adapter to transform HDTVs from what traditionally has been a "viewing-only" device into a truly interactive connection to the rest of the world. Additionally, Samsung is building on the success it had debuting the world's first 3-D enabled DLP HDTVs last year by expanding the same capability to its plasma HDTVS.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, refrigerators and laundry machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. and is the only manufacturer that produces all four major digital television technologies. Please visit www.samsung.com for more information.