Scala to Exhibit at NRF 97th Annual Convention & Expo in New York, NY

Business Wire, Jan 7, 2008

Press kit materials are available online at www.virtualpressoffice.com/kit/scala

EXTON, Pa. -- Scala, Inc., the world's leading provider of end-to-end digital signage software, today announced participation in the NRF 97th Annual Convention & Expo to be held in New York, NY, January 14 - 15, 2008. Scala will be located in the Customer Experience Pavilion in booth #2669.

Scala will be highlighting its next generation digital signage software platform, Scala InfoChannel. Scala continues to exceed customer expectations around the world and is now poised to gain an even wider industry lead. Scala InfoChannel further extends the benefits and ROI of Retail Digital Signage networks around the world.

According to the recent Frost & Sullivan report, World Digital Signage Markets 2007, "Scala, with its 35.4% global market share, is the only digital signage software company that Frost and Sullivan position with the highest ability to deliver multifactor solutions and the highest market penetration."

NRF is an opportunity to see the next generation of the most widely deployed digital signage software platform in the world, Scala InfoChannel. Scala professionals will be onsite demonstrating Scala InfoChannel at the expo.

About Scala

Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan. Scala's products are sold through an international network of Scala Certified Partners. More information is available at www.scala.com.