Fetch Partners with AAA Travel Services on Web 2.0 Upgrade

Business Wire, Jan 8, 2008

Data Integration Project Features Fetch's AI-Based "Web Agents"

LOS ANGELES -- Fetch Technologies today announces it has been awarded a contract to provide its Web 2.0 AI tools to enhance the mediated booking services for AAA's tour booking engine project. The project covers 60 AAA clubs and will provide enhanced travel reservation system technology for over 8,000 AAA travel agents in the United States and Canada.

Though many people associate AAA with emergency road service, AAA is also the largest leisure travel organization in North America, for members and non-members alike. "We interviewed several international data integration providers for this important reservation system upgrade," says Ron Morehead, AAA's managing director, Internet. "We chose Fetch because its Web Agent technology simply makes life easier for both our travel agents and our technology team."

Fetch Technologies' Web Agents intelligently search, extract, clean and integrate data from any surface or deep Web travel related Websites in real time, reducing the time it takes for AAA travel agents to research and affect bookings. The Fetch tool also automatically replicates customer information from the AAA travel agent portal for each new booking. Customer data is then automatically propagated into availability and pricing queries for the travel sites AAA travel professionals access on a daily basis - saving time on the input and increasing accuracy.

"Our technology automates many repetitive tasks such as form filling that are endemic to researching and booking travel," says Robert Landes, CEO of Fetch Technologies. "We are proud to have been selected for such a sophisticated Web 2.0 integration-intensive upgrade to one of the North America's busiest travel agencies."

"Fetch automatically pulls reservation information into our existing databases in the background, so that agents have access to the information they need for customer service, reporting and accounting reconciliation," adds Morehead. "Of the several competitive technology companies participating in our RFP, Fetch won out because of its ease of integration with our existing reservation system and ability to eliminate repetitive tasks."

About Fetch Technologies, Inc.

Fetch Technologies is a leading provider of artificial intelligence-based Web Integration solutions. Fetch enables companies to rapidly collect and integrate data from multiple heterogeneous information sources, including web sites, databases, and web services. The Fetch approach relies on Artificial Intelligence, rather than programmer brain power, to handle many of the complex issues that arise when aggregating information from disparate sources. Developed under funding by the Defense Advanced Research Projects Agency (DARPA), NSF, NASA, the Air Force, and other U.S. Government agencies, the Fetch Agent Platform provides fast and powerful integration of data from virtually any data repository. Customers include Fortune 1000 companies, government agencies, search-and-retrieval companies, electronic publishers, and more. For more information please visit www.fetch.com or call 310-414-9849.

About AAA

As North America's largest motoring and leisure travel organization, AAA provides more than 50 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at www.AAA.com.