Fiat Automobiles Expands BroadVision e-Business Platform to Sustain Increasing Web Traffic During Launch of "Fiat 500"

Business Wire, Jan 8, 2008

Comeback Model "Fiat 500" Marks Milestone in Automotive History and Increases Online Portal Traffic for Italian Car Company

REDWOOD CITY, Calif. -- BroadVision, Inc. (OTCBB:BVSN), a global provider of e-business solutions, today announced that Fiat Automobiles, a pioneer company in the automotive industry, has migrated its BroadVision[R] Portal[TM] architecture to launch the new Fiat 500 model. As a result of the launch, the Fiat site saw an increase of daily users who are looking for information regarding different configurations and prices for the new car.

"With the high impact launch of the new Fiat 500 and the ensuing marketing and communication campaigns, we recorded a surge in visits to our websites," said Mr. Stefano Torcello, Fiat Group Automobiles ICT Process Leader for Internet applications. "Thanks to the proven scalability and robustness of the BroadVision architecture, we have easily managed to accommodate the growing traffic on our web sites."

Fiat Automobiles built most of its brand websites on the BroadVision platform to standardize the web technology; cut operational costs; and to quickly deploy additional websites. They chose BroadVision for its scalability, robustness and flexibility. The sites also integrated the BroadVision platform with several vertical applications, such as a powerful car configurator and the dealer localizer.

"Fiat Group Automobiles is one of our most important customers in Europe," stated Andrea Rubei, Vice President and General Manager of Europe, Middle East and Africa (EMEA) at BroadVision. "We'll continue to support and help them to improve their web platform in order to achieve a competitive advantage in a challenging market like automotive."

BroadVision supports several customers in the automotive sector including Renault, Toyota and Peugeot. These companies have been quick to recognize the potential of Personalization to improve customers' web experience and increase their loyalty by taking care of their needs and providing them the right information.

About FIAT Group Automobiles

Fiat built its first car in 1899. Approximately 90 million cars and light commercial vehicles have been produced since that date. Many of its models have marked important milestones in motoring history.

The Sector, which changed its name into Fiat Group Automobiles on February 1, 2007, produces and sells vehicles under the Fiat, Alfa Romeo, Lancia and Abarth brands and light commercial vehicles under the Fiat Professional brand. Each brand has a specific identity with defined, recognized characteristics, and applies distinct commercial and market policies. Fiat is known for its creativity, versatility and practicality. Lancia features an elite and exclusive line of models. Alfa Romeo combines sportiness, technology and elegance in a unique design. Abarth is the answer to the quest for sporty versions and Fiat Professional's light commercial vehicles are a reference point for easier, more productive and gratifying working experiences. Fiat Group Automobiles comprises five companies: Fiat Automobiles, Alfa Romeo Automobiles, Lancia Automobiles, Abarth & C and Fiat Light Commercial Vehicles. All these companies are 100% owned by Fiat Group Automobiles S.p.A.

For more information, visit: www.fiatautopress.com; www.fiat.com; www.lancia.com; www.alfaromeo.com.

Fiat's websites on BroadVision:  <

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http://www.fiat.com              <
http://www.fiat.dk
http://www.fiat.it               <
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http://www.fiat.fr               <
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http://www.fiat.pt

About BroadVision

Driving innovation since 1993, BroadVision is a global provider of e-business solutions. Our modular applications and agile toolsets, built on a robust framework for personalization and self-service, power mission-critical web initiatives that deliver unparalleled value to diverse customers worldwide. Hundreds of organizations, serving over 50 million registered users -- including Baker Hughes, BioRad Laboratories, Epson America, Fiat, Hilti, Iberia, ING Bank, Prime Polymer, Renault, Sony, Standard Chartered Bank, Vodafone, and Xerox -- rely on BroadVision as their platform of choice for e-business.

For more information about BroadVision, Inc., call 650-331-1000, email mediarelations@broadvision.com or visit www.broadvision.com.

BroadVision and BroadVision Portal are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries.