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Business Services Industry

Publix Settles Benzene Suit

Business Wire, Jan 8, 2008

LAKELAND, Fla. -- Publix Super Markets, Inc. and Consumer Attorney Andrew Rainer and Northeastern University Professor Tim Howard announced today that a settlement has been reached in the case of a Florida consumer concerned about the potential formulation of benzene in cans of Publix Diet Lemon Lime soft drinks. The lawsuit alleged that two ingredients of the soft drinks, ascorbic acid (Vitamin C) and potassium benzoate (a preservative), when combined and exposed to heat over a period of time may form a small amount of benzene, measured in single digits of parts per billion.

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While the FDA and other food safety authorities have reiterated that there is no known health risk to consumers from the benzene levels found in soft drinks, Publix and Cott Beverages (private label supplier of Publix brand soft drinks), upon notification of the suit, conducted independent testing of the soft drink flavor. To prevent the development of any possible benzene development, the formula for Publix Diet Lemon Lime soda has been changed.

"Out of an abundance of caution and continued customer confidence in our brand, we engaged our supplier, the experts in soda manufacturing, to reformulate our Diet Lemon Lime variety to prevent the possible formulation of benzene under hot conditions over extended periods of time," said Maria Brous, Publix's Director of Media and Community Relations. "Cans of Publix Diet Lemon Lime soda with a use by date of July 03, 2008 (designated on the bottom of the can as `07/03/08') or later, have been reformulated. Customers who have purchased the product with a use by date before July 03, 2008, may return it to their store within the next 90 days for a full refund or replacement or, if the customer no longer has product purchased since October 1, 2006, may receive a refund or replacement upon proof of purchase in the form of a receipt of purchase. Consumers with questions may contact Publix Consumer Relations at 1-800-242-1227 or on the web at http://www.publix.com/contact/ContactUs.do."

Publix is privately owned and operated by its 146,000 employees, with 2006 sales of $21.7 billion. Currently Publix has 926 stores in Florida, Georgia, South Carolina, Alabama and Tennessee. The company has been named one of FORTUNE's "100 Best Companies to Work for in America" for 10 consecutive years. In addition, Publix's dedication to superior quality and customer service is recognized as tops in the grocery business, most recently by an American Customer Satisfaction index survey. For more information, visit the company's Web site, www.publix.com.

Business Services Industry

Publix Settles Benzene Suit

Business Wire, Jan 8, 2008

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