Fujitsu and Modiv Media Form Strategic Alliance to Improve Grocery Retailers' Deli Sales, Operations and Customer Satisfaction

Business Wire, Jan 9, 2008

Deli-Queue Optimization and Coordinated Media Solution Featured at NRF 2008

BOSTON -- Modiv Media, a leader in retail interactive media delivery solutions, announced today a comprehensive technology, sales and marketing partnership with Fujitsu Transaction Solutions Inc. As part of the agreement, the two companies will jointly market and sell Modiv DeliVision[TM], a deli-queue optimization solution that features self-service ordering and coordinated media. An interactive demo of Modiv DeliVision will be at the Fujitsu booth, number 1613, at the NRF 97th Annual Convention & Expo on Jan. 14-15, 2008, at the Jacob K. Javits Convention Center in New York City.

The Fujitsu U-Serv kiosk hardware and consulting resources with Modiv DeliVision software not only significantly improves the customer experience and deli operations but also has been proven to increase deli sales, basket size and deli trips per week. By automating the deli queue and integrating both self-service kiosk orders and in-person counter service into one queue, Modiv DeliVision also optimizes staffing levels and reduces "tickets not served" because all deli customers know their exact place in line as well as the estimated time until they will be served. Modiv DeliVision is the only deli system to accomplish this -- resulting in overall increase in customer satisfaction and revenue growth in the deli area.

Modiv DeliVision is a first-of-its-kind deli queue optimization and media delivery solution that provides coordinated queue management, self-service kiosk ordering, operations analysis and targeted promotions delivery. The coordinated offers and advertisements are located on the touch-screen self-service kiosk, the deli department's overhead electronic display monitor as well as on the printed-coupon tickets from the kiosk and the queue ticket dispenser. Modiv DeliVision relies on Modiv MediaHub[TM], a sophisticated campaign management and analytics engine, to coordinate the timing and delivery of the offers and advertisements across these touchpoints.

As part of the solution, shoppers enter their deli orders via the touch-screen on the Fujitsu U-Serv kiosk. Retailers can opt for multiple wireless U-Serv kiosks around the deli or throughout the store to increase visibility and usage. Shoppers can select a specific category, such as turkey or cheese; item, including store or other well-known brands; weight and cut, such as thick, medium or thin. The associate-facing Fujitsu TeamPoS 3000 terminals automatically guide deli associates to fill both counter and kiosk requests in the exact order.

"Both Fujitsu and Modiv Media believe deli shoppers want a better customer experience, and store associates want to be more efficient in providing service," said Modiv Media President and CEO Robert Wesley. "Up to this point, there has been no solution to orchestrate in-person counter and kiosk orders for deli associates. And because deli departments are one of the most profitable departments of a grocery store, it is a prime opportunity to increase sales through a better customer experience. Our goal is to provide grocery retailers with an unmatched ROI that will help meet their own strategic and growth objectives by offering an alternative deli ordering choice for their customers."

"Our combined efforts are specifically designed to meet the demands of grocery retailers that need to easily implement an end-to-end deli optimization solution, including the installation, customization, management and ongoing service of Modiv DeliVision," said David Haigh, self-service strategic marketing leader, Fujitsu Transaction Solutions Inc. "Fujitsu's extensive consulting resources also ensure our joint-customers' success."

Modiv DeliVision is being used by several top grocers, including select stores at Stop & Shop and Giant Landover, and has now processed more than 8 million orders since it was first deployed at customers' stores in 2006.

About Fujitsu Transaction Solutions Inc.

Fujitsu Transaction Solutions Inc., a wholly owned subsidiary of Fujitsu Limited (TSE: 6702), collaborates with retailing companies to relentlessly reduce their costs and facilitate consumer interactions that improve their profitability. Fujitsu's Pervasive Retailing(TM) approach enables companies to minimize the time, cost and risk of creating interoperability between disparate applications and devices that support a multitude of consumer touch points. Fujitsu's offering includes solution software, point-of-sale store technology, U-Scan self-checkout systems, self-ordering systems and multi-vendor lifecycle services. Customers include Canadian Tire, Chevron Corporation, Hallmark, H-E-B, Kroger, Loblaws, Nordstrom, Payless ShoeSource, Regal Cinema, Staples, Stop & Shop and The TJX Companies, among others. Web site: us.fujitsu.com/retailing.

About Modiv Media

For brand marketers and retailers looking to influence consumers' shopping habits and buying decisions, Modiv Media orchestrates relevant retail messages and improved shopping experiences at exactly the right moment in exactly the right place. Modiv Media's multi-touch platform delivers consumer-convenient media through in-store self-service solutions and on-the-go shoppers' mobile phones. Unlike other retail media companies, Modiv Media removes the complexity out of providing the right offers and ads, delivery timing and self-service solutions when consumers are at their "moment of decision" with what, where and when to buy.