Market Research Report Validates Blink Logic's Business Intelligence Software as a Service Model

Business Wire, Jan 9, 2008

Leading Industry Analyst Study Provides Insight and Guidance on Market Trends Already Addressed by Blink Logic

SAN FRANCISCO -- Blink Logic Inc. (OTCBB: BLLG), a provider of collaborative, user-centric, on-demand business intelligence (BI) solutions, has announced the newly released IDC report entitled Business Analytics Software as a Service validates the company's business model. The study describes trends in the Business Analytics Software-as-a-Service (SaaS) market and provides guidance to both users and vendors. Stating that the functionality of mature software built on newer technology platforms is suitable for SaaS delivery, the report aligns with Blink Logic's business model. Blink Logic Inc., formerly DataJungle, delivers its proven analysis and reporting solution as an on-demand solution designed to enhance and support end-user needs.

In the report, IDC states that a broad set of features to support a user's ability to share documents and information easily combined with excellent analytic functionality in a visually appealing user interface is critical for successful adoption of SaaS BI.

Blink Logic is the only front-end BI solution to provide a truly collaborative experience through annotation as well as user-created and shared views, which means that joint decision making happens in real time and all parties work with a consistent and shared understanding of current information. Additionally, Blink Logic offers the only BI solution in a SaaS environment that provides a full range of capabilities required by the broadest range of users. The solution also matches the pricing model and scalable customer service infrastructure recommended in IDC's report.

"Because we are now on version 5.0 of our product, we have years of experience in cultivating and really honing in on what the end user is looking for, which has put us ahead of the curve. Unlike our competitors just entering the market and the ability to provide only a very narrow range of capabilities targeted at specific functions, Blink Logic's offering is rich and robust," said David Morris, CEO of Blink Logic. "We are pleased to see that IDC's report confirms our business direction and supports our business model."

IDC's Business Analytics Software as a Service, Doc # 209815, was released December 2007 and is available here: http://www.idc.com/getdoc.jsp?containerId=209815.

About Blink Logic Inc.

Blink Logic Inc. (OTCBB:BLLG), formerly DataJungle Software, delivers on-demand business intelligence solutions that connect people with the information they need to make decisions at the speed of business. Blink Logic provides an enterprise-class, self-service, end-user environment that encompasses the full range of capabilities required by the broadest range of users in an organization -- all for a low monthly subscription price. These capabilities include: dashboards, analysis, collaboration, annotation, scorecards, web reports, and location Intelligence. Blink Logic integrates with major business intelligence, OLAP, and database platforms such as Microsoft SQL Server, Cognos, Oracle, and IBM DB2. Unlike traditional BI solutions, Blink Logic can be deployed in only a few days. For more information, please visit www.blinklogic.com.

Safe Harbor Statement:

This release may contain forward-looking statements. These forward-looking statements are neither promises nor guarantees, but involve risks and uncertainties that may cause actual results to differ materially from those in the forward-looking statements. Readers should not place undue reliance on any such forward-looking statements that are based solely on information known as of the date of this release. Blink Logic Inc. disclaims any obligation to update or revise any such statements to reflect any change in expectations or in events, conditions or circumstances on which any such statements may be based or that may affect the likelihood that actual results will differ from those contained in the forward-looking statements.