Business Services Industry

Superpages.com Integrates World Choice Travel Hotel Reservation System into Local Search Experience

Business Wire, Jan 9, 2008

DALLAS -- Superpages.com[R], a service of Idearc Media Corp., today continues to incorporate additional features on its Web site to provide users with a robust local search experience. A newly-signed agreement with World Choice Travel, a division of Travelocity Partner Network, integrates a hotel reservation system with Superpages.com's business listings to provide users with the flexibility to book hotel reservations to more than 75,000 hotels and resorts nationwide.

"We continue to recognize that rich, useful content is a key differentiator in the local search space," said Robyn Rose, vice president of marketing for Superpages.com. "Our newly signed agreement with World Choice Travel provides our users with access to hotel availability information that can be easily integrated with many of our local search offerings."

World Choice Travel, a leader in online hotel booking technology worldwide, offers scalable, private-label travel solutions that allow partners to build their own comprehensive online travel portal.

"Having our content distributed through Superpages.com is a natural fit for both of our brands," said Jean Wroblewski, vice president, Travelocity Partner Network. "We're looking forward to making this beneficial for our mutual customers."

About Idearc Inc.

Idearc Inc. connects buyers and sellers with its multi-platform of advertising solutions including Verizon([R]) Yellow Pages, Verizon([R]) White Pages, smaller-sized portable Verizon([R]) Yellow Pages Companion Directories, Superpages.com([R]) , Superpages Mobile(SM), Solutions At Hand[TM] magazine, Solutions at Home[TM] magazine, and Solutions on the Move[TM] and Solutions Direct[TM] direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.Idearc.com.

IDEARC'S ONLINE NEWS CENTER: Idearc news releases, fact sheets, biographies, media contacts, high quality video and images, and other information are available at Idearc's News Center on the World Wide Web at www.Idearc.com/pressroom.> About World Choice Travel

Established in 1996, World Choice Travel (WCT), a division of Travelocity Partner Network, operates the world's most respected travel affiliate program, providing online booking engines to thousands of privately-branded travel affiliate websites. Our network is comprised of highly successful travel-oriented websites operated by web marketing companies, convention and visitors bureaus (CVB's), online publishers, travel agencies, airlines and numerous affinity groups in 42 countries. WCT's online booking technology integrates hotel reservations, airline tickets, car rentals, cruises, shows and attractions. Our product mix also includes our dynamic packaging products, CustomTrip and Last Minute Deals. Our award-winning hotel booking engine delivers real-time booking at over 75,000 hotels worldwide and offers over 50,000 specially negotiated discount rates. WCT was acquired by Travelocity.com LP, a Sabre Holdings TM company, in November 2003.

COPYRIGHT 2008 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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