Business Services Industry
Dynamic Marketing Systems Appoints Linda Cain as Director of Business Development for Micro Merchant
Business Wire, July 1, 2008
Executive Joins Marketing Resource Management Solution Provider to Lead Business Initiatives
NORCROSS, Ga. -- Dynamic Marketing Systems, a provider of Web-enabled marketing resource management solutions, announced the addition of Linda Cain as director of business development for the company's marketing resource management platform, Micro Merchant. Micro Merchant enables a financial institution to develop, customize and print marketing materials using a centralized Web portal. In this role, Cain's responsibilities include developing and implementing the sales strategy for the solution and managing business partner relationships.
Prior to joining Dynamic Marketing Systems, Cain was director of collateral services for Babbit & Reiman Advertising. In addition, she worked with clients including RJR Nabisco, USA Today and CBS News in both Atlanta and New York. Before Babbit & Reiman, Cain directed business development efforts for Executive Arts, Inc. and Don Trousdell Design. Cain also managed accounts at Burton Campbell, Inc., where her advertising experience and knowledge contributed to an Effie award for her client.
"Linda brings a wealth of experience and knowledge of the marketing and advertising industry to our management team," said Russell Boyd, president of Dynamic Marketing Systems. "We welcome Linda as director of business development and believe she will lead the company to great success."
Cain has led volunteer efforts for several non-profit institutions, including a fundraiser in Hall Country, Ga., yielding net proceeds of nearly $400,000. She earned a bachelor of arts in journalism from the University of South Carolina.
About Dynamic Marketing Systems
Dynamic Marketing Systems (DMS) is a provider of Web-enabled marketing resource management solutions and is based in Norcross, Georgia. DMS's market resource management platforms provide centralized management of sales and marketing content, streamline marketing design, production and printing processes and support personalization of marketing content for individual business units or customers. The Dynamic Marketing Center is the company's enterprise marketing resource platform for organizations with large sales forces and distribution channels. Micro Merchant is DMS's marketing resource management platform designed for the unique needs of the community banking and credit union markets, providing the ability to customize marketing and sales material according to the needs of individual customers and branches. The platform ensures brand messages are consistently applied across the organization. DMS currently serves 10 corporate clients and eight community banks with 40 branch locations. For more information, visit the company's Web site at www.dymasys.com. For more information on Micro Merchant, visit www.micromerchant.com.
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