Summer Fun for Everyone: Four New Games on Mobile Devices from EA

Business Wire, July 1, 2008

EA Mobile releases a new version of Command & Conquer, the all new Road Rash and iPod versions of MONOPOLY and The Sims DJ

LOS ANGELES -- Electronic Arts (NASDAQ:ERTS) EA Mobile[TM] division today announced the availability of Command & Conquer 3 Tiberium Wars[TM] and Road Rash[TM] for mobile phones, as well as new iPod[R] versions of MONOPOLY and The Sims[TM] DJ. EA Mobile kicks off the summer with exciting new titles that allow players to strategize in combat, experience fast-paced moto-action, purchase property and scratch new songs for the dance floor.

"As the global leader in mobile games, we remain committed to creating a range of fun, quality mobile games," said Adam Sussman, Vice President of Mobile Publishing, Americas & Asia, EA Mobile. "Whether you're partial to hardcore strategy games, action titles, The Sims simulation games or good old-fashioned board game fun, we have a game just for you."

Command & Conquer 3 Tiberium Wars

This strategic battle game immerses you in combat on your mobile phone. With six different unit types and the ability to deploy a number of weapons, players will experience a wide range of tactical situations and face many challenging enemy units in order to reclaim the region taken by Kane and his evil Brotherhood of NOD. Players can choose to embark on a single player campaign to stop the launch of a deadly weapon or engage in the Skirmish mode for an immediate and frantic battle against wave upon wave of enemies. Instead of running everything in real-time, Command & Conquer 3 Tiberium Wars uses a phased control system that appeals to both veteran and casual gamers.

Road Rash

EA Mobile invites gamers to unleash their road rage! With Road Rash, players can customize a rider and traverse the globe to eliminate the bosses of a vast criminal syndicate. Riders are equipped with napalm, oil slicks, and tear gas to bombard opponents. This hardcore video game rewards players with experience points for each win that level-up character attributes. With Road Rash, players tear up multiple cities and enjoy quick fun with fast mini-games like road-side grind.

MONOPOLY (iPod)

EA Mobile is bringing the world's most popular board game, MONOPOLY, under license from Hasbro, Inc. (NYSE:HAS), to the iPod with fun, animated tokens, and exciting, family-friendly gameplay. Simply use the iPod Click Wheel[TM] controls to roll the dice, buy, sell, trade and even auction properties. Just like the world renowned board game, players earn big money building houses and hotels in the iPod version of MONOPOLY. The game can be played alone, against the iPod, or with up to four friends in pass 'n play mode. A range of play levels, from easy to hard, makes MONOPOLY the perfect on-the-go game for the whole family.

The Sims DJ (iPod)

With The Sims DJ on iPod, players customize their own Sim and hit the clubs. The iPod Click Wheel controls provide a great way to spin all new records from the player's song library. Special skills allow the DJ to change the musical tastes of the Sims at the club and match couples that like the same music. As a player's DJ improves performance and livens up the scene in different clubs, the Sim also earns Simoleans that can be used to obtain new clothes. Players are completely immersed in the action with the option to play songs from the iPod library as the Sims jive to DJ music.

Command & Conquer 3 Tiberium Wars is currently available for purchase in Asia, Europe and North America, and Road Rash is available in North America only. For more information on carrier availability and pricing, please visit www.eamobile.com. All iPod games are available for the iPod nano, iPod classic and fifth-generation iPod and can be purchased on the iTunes store. All games retail for $4.99 or they can be sent as a gift using the iTunes[R] gifting feature (www.itunes.com).

About EA Mobile

EA Mobile[TM], a division of EA's Casual Entertainment Label, is the world's leading wireless entertainment publisher with award-winning games such as Tetris[R], Bejeweled[R], The Sims[TM], and Need For Speed[TM]. The EA Mobile portfolio also includes casual games based on the company's partnership with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS[TM] brand, including Madden NFL Football, FIFA Soccer and NASCAR[R]. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone[TM] and iPod[R]. For more information about EA Mobile, please visit www.eamobile.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS[TM], EA[TM], EA SPORTS Freestyle[TM] and POGO[TM]. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.