Analyst Report Underwritten by Veramark Identifies Successful Strategies for Reducing Telecom Spend

Business Wire, July 1, 2008

Aberdeen Report Examines Telecom Management Solutions that Enabled Surveyed Companies to Save over 30 percent in Landline and Wireless Spend

PITTSFORD, N.Y. -- Veramark Technologies, Inc. (OTC BB:VERA), a leading provider of communications management solutions, announced that it has underwritten an Aberdeen Group analyst benchmark report titled "Slashing Telecom Expenses in a Looming Recession." The report found that companies that deploy a holistic telecom lifecycle solution can cut their landline and wireless spend by more than 30 percent.

"This report confirms what we've been seeing across our customer base," said Tony Mazzullo, President and CEO of Veramark Technologies. "In today's recessionary economy, companies are under pressure to reduce expenses. Telecom is no exception; it represents a significant expense for most organizations. Companies must understand how they are spending their telecom budget in order to maximize the value received for each dollar spent. They're looking for holistic, integrated solutions that maximize savings over the entire lifecycle of telecom services, carrier contracts, devices, and infrastructure. That's what Veramark([R]) provides."

The Aberdeen Group surveyed nearly 200 companies, identified those that had been most successful in deploying solutions that reduced telecom costs, and examined the activities, policies and technologies the companies employed to achieve their results. The report identifies how these companies are successful at controlling the entire lifecycle of telecom services and expenses "from cradle to grave."

"The total cost of ownership for telecom can approach 3-6 percent of a company's revenues," said Ralph Rodriguez, Senior Vice President of Technology, Aberdeen Group. "CFOs have to take a hard look at their telecom departments to make sure that they have the internal practices and the technologies needed to maximize savings. Companies that proactively analyze their telecom spend and adopt Best-in-Class practices and technologies have a significant competitive advantage over their counterparts."

The survey explored the entirety of telecom management, including contract negotiation, invoice management, asset procurement, and overhead management. Companies identified as "Best-in-Class" were able to reduce landline and wireless spend by over 30 percent through a combination of strategic actions, organizational capabilities, and enabling technologies.

Veramark solutions provide enabling technology and services for telecom lifecycle management of complex voice, data, wireline and wireless communications networks. Veramark's VeraSMART([R]) Communications Management Suite offers centralized information management and process automation for call accounting, cost allocation, and invoice, asset, and service management. Veramark delivers services such as contract negotiation, plan optimization, and dispute management as managed services.

"The report provides compelling evidence that controlling all aspects of telecommunications procurement, cost management, invoice processing, rate oversight, plan optimization, and asset management is necessary, but not sufficient, for maximizing savings," said Mazzullo. "Companies must effectively analyze and report on telecom spending and other key metrics to enable management to craft plans, policies and processes that optimize results."

To download a complimentary copy of the Aberdeen report, please visit: http://www.aberdeen.com/link/sponsor.asp?spid=30411252&cid=4909

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen(TM) for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen (http://www.aberdeen.com) or call (617) 723-7890. To learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

About Veramark Technologies, Inc.

Veramark is a leading provider of communications management solutions that help organizations gain visibility into their communications networks and reduce expenses associated with their voice, data, and wireless services and infrastructure. Our solutions, which include software and services for Telecom Expense Management (TEM), provide business intelligence for managing complex unified communications networks on a global scale. Delivering innovative solutions to small, mid-size, and enterprise organizations, Veramark's products are sold directly and through leveraged distribution channels. Veramark solutions are used by thousands of well-respected companies, including Comcast Corporation, HJ Heinz, Hearst Communications, FEMA, US Department of Homeland Security, the University of California San Francisco Medical Center, and other leading organizations. For more information, visit www.veramark.com.