Mzinga Vice President of New Media to Participate in Social Media Panel at MITX

Business Wire,  July 10, 2008  

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Aaron Strout to Join Industry Expert Panel to Address the Business Impact of Social Media on July 15 at DLA Piper in Boston

BURLINGTON, Mass. -- Mzinga (http://www.mzinga.com/pr/), the leader in business social media and learning solutions for the workplace, marketplace, and extended enterprise, today announced that its Vice President of Social Media, Aaron Strout, will join other industry leaders on the MITX panel "Social Media: Lead Generation: The Business of Using Blogs, Podcasts, Message Boards and Facebook" on July 15 at DLA Piper in Boston.

Social media tools are increasingly gaining traction as an effective means of driving awareness, building online relationships, and generating leads for business. During this panel, Strout will discuss how to use these tools in conjunction with traditional marketing to build reputation, encourage conversation and convert these activities into viable sales opportunities.

Attendees are encouraged to bring their own examples of current and planned social media initiatives to share and review with panelists. Panel participants will turn real-life questions into strategies and steps for implementing and driving adoption of social media. In addition to Strout, panel participants include industry luminaries such as Chris Brogan, VP Strategy & Technology, CrossTech Media, Co-Founder, PodCamp; Brian Halligan, CEO, Hubspot; and Chris Penn, CTO, Student Loan Network, Co-Founder, PodCamp.

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About Mzinga

Mzinga is the leading provider of business social media solutions that drive growth, innovation, and learning. Its combination of highly scalable technology, rich domain expertise, and moderation services enables businesses to harness the collective intelligence of employees, customers, and partners to achieve tangible business results. Marketing, customer service, and human resources professionals deploy Mzinga's "pervasive community" solutions to achieve higher revenues, lower costs, greater workplace satisfaction, and improved customer support.

Mzinga, whose name means "beehive" in Swahili, is headquartered in Burlington, Massachusetts. With 14,000 communities under management, Mzinga services more than 1 billion monthly page requests from 27 million users in 160 countries worldwide.

Mzinga's marquee list of customers includes such global brands as ABC, AOL, ESPN, CBS.com, iVillage, Chevron Corporation, Johnson & Johnson, Marsh, Inc., Mercer, Prudential Financial, Deutsche Post World Net, United Nations Development Programme, and Depository Trust & Clearing Corporation.

To learn more about Mzinga, visit www.mzinga.com. To join the conversation, visit http://www.mzinga.com/blogs/

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