2008 Summer Olympics Feature Release

Business Wire,  July 10, 2008  

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SAN FRANCISCO -- The following release focuses on the topic 2008 Summer Olympics:

ALL TIME-OFFS ARE IN EASTERN TIME, UNLESS NOTED STORIES MOVED AT 4:35 AM ET ON JULY 10, 2008.

Securing the Gold: Safety at the 2008 Beijing Olympics Source: Homeland Security Capital Corporation

The following knowledgeable industry leaders and scholars from Business Wire's ExpertSource database are available to discuss topics relating to 2008 Summer Olympics:

Mark D. Sisson, one of the nation's leading authorities on health, fitness and nutrition, has

extensive experience and expertise in the areas of sports anti-doping (drug) tests, procedures and programs and the use of illegal drugs in sports. An Olympic-caliber athlete himself in his youth, he has direct experience in the field of drug testing in sports. His background includes:

* 13 years overseeing drug testing and anti-doping education of triathletes in 100 countries around the world. Was chiefly responsible to writing the pre-WADA triathlon anti-doping rules followed in 50-60 countries (e.g. allowable drugs, penalties, methods of collecting urine, procedures to be used such as "chain of custody").

* Served as Chairman of the International Triathlon Union (ITU) Anti-Doping Commission. Was involved in all aspects of drug-related disputes (e.g. arbitrated disputes, supervised hearings, meted out punishment).

* Served as liaison to the International Olympic Committee (IOC) Medical Commission for drug testing and use of illegal drugs.

Following college, Sisson continued devoting extensive time to athletics as part of his health and fitness regimen. Among his many diverse achievements, he finished fifth in the 1980 USA National Marathon Championships which qualified him for the Olympic Trials; finished fourth in the 1982 Hawaii Ironman Triathlon; was a member of an indoor world record 24-hour relay team; and held the world record for the vertical one-mile climb on a Versa-Climber (1988).

Subsequently, Sisson remained active in sports as a coach of a triathlete team and later as Executive Director of the U.S. Triathlon Federation. He has also authored two books on sports competition including: Runners World Triathlon Training Book (1983) and Training and Racing Duathlons (1989) and has authored articles for sports publications (e.g. Men's Fitness,Triathlete) and been interviewed by the electronic media (e.g. ESPN, KCBS radio) on sports-related topics.

Sisson has a distinguished professional career spanning a quarter century in the field of health, fitness and nutrition. A noted author and lecturer, he is renowned nationally as the:

* Founder (1996) and CEO of Primal Nutrition, Inc. (www.masterformula.com), a designer and manufacturer of anti-aging, performance, diet and lifestyle enhancing nutritional supplements. The company manufactures and distributes six products.

* Creator (2006) of "Mark Sisson's Daily Apple" (www.marksdailyapple.com), a popular internet "blog" devoted to health care and fitness information. Of the 120,000 health blogs in the world, after less than two years, it is ranked in the top 50 by several organizations. Blog offers health and fitness insights and a forum for discussion.

Sisson is married and has two children and resides in Malibu, CA. His books on health and nutrition include The Lean Lifestyle Program (1995) and The Fat Control System (1998).

PR Contact: Robert Fisher, 818-346-1750

President

pr4biz@fisherpr.com

Darren Marshall, rEvolution, is recognized internationally as an expert in the field of marketing research with more than 20 years of sponsorship research experience. Marshall was co-founder of SRI (Sponsorship Research International) in 1993, where he later launched the agency in United States in 1994 and conducted all research for IndyCar/CART 93-99. At SRI, Marshall managed the Official Worldwide Research Programs for the IOC for two Olympic Games, two soccer World Cups and many other major international sports events.

Research and Publications: ESOMAR World-wide Audience Measurement Congress and Advertising Research Foundation Conference CNBC Contributor

PR Contact: Dan Lobring, 312-529-5833

Manager, Public Relations

dlobring@revolutionworld.com

Dan Mintz, DMG: New York-born Dan Mintz, founder and chief creative officer of DMG, has 18 years' experience and insight living and building a successful business in China. Mintz manages over 500 staff across five China offices and one Los Angeles office. As principal creative, Mintz oversees national and international marketing and advertising campaigns for VW, Mazda, Audi, Fruit of the Loom, Johnson & Johnson, Nike, Behr Paint, China Mobile and Fendi. Mintz has worked for German-based automotive manufacturer VW for ten years. He has helped the automotive giant reach sales of one million cars per year. Mintz is an expert in the automotive industry. Mintz helped Nike stage a pioneering basketball tournament in Beijing's Forbidden City. First time any event was held there. Mintz can discuss how USA and European brands can build a business in China or get their products and service in front of Chinese consumers. Expert in the growth and development of the internet and internet advertising in China. Mintz is willing to share details of successful and failed internet and traditional advertising and marketing efforts. He can share statistics about China's demographics, economic growth and advertising expenditure and growth in China. DMG campaigns have won awards and recognition in China, USA and Europe. He can discuss any aspect of the Olympics from a Western viewpoint. He can provide behind-the-scenes access to any aspect of the Olympics, including the first internet "wired" Olympics.