BzzAgent Guarantees Word of Mouth Will Outperform Other Media by 20%

Business Wire,  July 14, 2008  

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"Word of Mouth Impact Guarantee" Focuses on Awareness, Opinion, Purchase Intent, Sales

BOSTON -- Underscoring its confidence in word of mouth (WOM) as the advertising industry's most effective medium, BzzAgent, Inc. today announced the market's first "WOM Impact Guarantee" program. The initiative ensures that WOM will outperform by 20 percent or more any other advertising medium across four key metrics - brand awareness, consumer opinion, purchase intent and actual sales - or BzzAgent will refund the brand's WOM and measurement costs.

The Guarantee is open to all brand marketers and their agency partners. All measurement will be provided by InsightExpress, a leading digital marketing research firm and the measurement services provider for the Forbes.com Brand Advertising Effectiveness Guarantee. Details on how BzzAgent's Guarantee works include:

* Requires a minimum investment of $300,000 in WOM media and challenged media (e.g., television, print, radio, interactive);

* BzzAgent refunds total cash expenditure for the WOM program and measurement services should the average difference between the challenged media and WOM across the above four metrics fail to favor WOM by 20 percent or more;

* Applies to campaigns run in the US only.

"Quantifying media performance has become increasingly important to marketers and their agencies," said Drew Lipner, SVP, Group Director, Digital Media Measurement at InsightExpress. "We're thrilled to partner with BzzAgent, to power the BzzAgent WOM Impact Guarantee, and to help create standards for media accountability within the WOM segment."

According to BzzAgent Founder and CEO Dave Balter, "If there is one thing I've learned in the 100 million communications we've triggered, it's this: No medium rivals word of mouth when it comes to impact on awareness, opinion and sales. There's a reason this is a billion dollar industry -- marketers have woken up to the sound of the consumer's voice."

The offering is available immediately and runs through 2008.

About BzzAgent

BzzAgent, Inc. is an international word-of-mouth media network that helps companies to accelerate and measure honest, real-world conversations among everyday consumers. BzzAgent's innovative process, platform and programs enable the acceleration and measurement of word of mouth as a marketing medium. BzzAgent's clients generate awareness and shape perception about their products and services via the company's growing community of more than 400,000 trained consumer volunteers. BzzAgent participants have spread honest word of mouth to more than 100 million friends and family members. For more information on the company visit www.bzzagent.com.

About InsightExpress

InsightExpress is a leading provider of high-quality, digital marketing research and plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media. Through its patented technologies, proprietary solutions, world-class expertise and time-tested research principles, InsightExpress transforms the way advertisers, agencies, publishers and researchers optimize their marketing activities. InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles. For more information, visit www.insightexpress.com or call 203-406-3233.

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